Marketing & Advertising Glossary

Attribution methodology that measures whether offline store visits resulted from digital marketing campaigns, connecting online touchpoints to physical footfall

The deadline by which print advertisements must be submitted to a publication for inclusion in a specific issue or edition.

A large-scale AI model trained on vast amounts of data, capable of performing multiple tasks without task-specific retraining.

Advertising in cinema foyers targets audiences before films begin, using posters, digital displays and promotional materials in high-traffic entrance areas.

Frame rate measures how many individual images (frames) display per second in video, measured in fps. It directly affects motion smoothness and is crucial for b

A technique that limits how many times an ad is shown to the same user within a set timeframe, preventing ad fatigue and wasted spend.

The distribution of radio ad spots across multiple time slots to control how often the same audience hears your message within a set period.

Frequency measures how many times an individual is exposed to an out-of-home advertisement over a specific period.

A Full Page Ad (FPA) is a newspaper advertisement that occupies an entire page, providing maximum visibility and impact for premium brand messaging.

Function calling enables AI models to interact with external systems by requesting specific actions or data retrieval through structured outputs.

A specialized processor designed to handle parallel computations, essential for training AI models and processing large datasets in advertising.

A gatefold ad is an oversized magazine advertisement that folds out beyond the publication's standard page dimensions, creating an immersive multi-page display.

Generative Engine Optimisation is the practice of optimizing content for AI-powered search engines and chatbots that generate answers rather than listing links.

A geographical boundary or zone used in out-of-home advertising to target specific locations and measure campaign performance across defined areas.

A premium cinema advertising placement that guarantees visibility during peak viewing times, typically shown before the main feature film begins.

Periodic updates to Google's ranking algorithm that affect how websites are indexed and ranked in search results, impacting SEO strategies across all industries

Google Gemini is an advanced AI model that can process text, images, video, and audio to help with content creation, analysis, and advertising optimization.

The total number of potential exposures to an out-of-home advertisement, calculated by multiplying daily traffic by the number of days a campaign runs.

A cinema advertising guarantee where an advertiser secures a minimum number of ad impressions across specified cinemas during a set period.

HTTP/2 and HTTP/3 are protocols that govern how browsers load web pages. HTTP/3 is faster and more reliable, especially on mobile and unstable connections.

A planned approach to selecting and deploying hashtags across social media campaigns to improve discoverability, reach, and audience engagement.

A programmatic advertising technique where publishers offer ad inventory to multiple demand sources simultaneously before making server-side decisions, increasi

A CMS architecture that separates content management from presentation, allowing content to be delivered across multiple channels and devices independently.

Google's framework for evaluating content quality based on helpfulness, experience, and relevance. Critical for AEO success and search visibility.

A large, visually dominant image used as the primary focal point in digital and print campaigns to immediately capture audience attention.

A standardized PDF format designed for high-quality print production, ensuring colour accuracy and reliable file handoff between agencies and printers.

A control group excluded from a marketing campaign to measure its true incremental impact by comparing their behaviour against exposed audiences.

The percentage of viewers who watch the first 3 seconds of a video before scrolling past. A critical metric for social media performance.

An ad read by a podcast host in their own voice during the show, creating authentic endorsement that feels like a personal recommendation to listeners.

HTML tags that tell search engines which language version of a page to display to users in different regions or speaking different languages.