Tracking
Pixels, UTMs, tag management, and conversion tracking.
Terms in Tracking
Audio Pixel
A tracking pixel deployed in audio ads that measures listener engagement, conversions, and campaign performance across digital audio platforms.
Conversion API (CAPI)
Server-side tracking tool that sends customer actions directly to ad platforms, improving conversion measurement and campaign performance.
Conversion Tracking
Conversion tracking measures when users complete desired actions on your website, from purchases to form submissions, enabling data-driven campaign optimisation
Data Layer
A structured layer of code that captures and organises user interaction data for analytics and marketing tools without modifying page functionality.
Enhanced Conversions
A Google Ads tracking method that uses first-party data to match offline and online conversions, improving campaign measurement accuracy.
Meta Tags
HTML code snippets that provide metadata about a webpage to search engines and browsers, controlling how pages appear in search results and on social media.
Pixel Fire
Pixel Fire is a real-time bidding platform and ad exchange that enables programmatic buying and selling of display inventory across multiple publishers.
Server-Side Tracking
Server-side tracking records user behaviour through your servers rather than the user's browser, offering improved data accuracy and privacy compliance.
UTM Parameters
URL parameters that track campaign performance by tagging links with source, medium, and campaign data for analysis in Google Analytics.