Audience
Reach, frequency, impressions, GRPs, and audience measurement.
Terms in Audience
Affinity Audience
An audience segment of users who demonstrate interest in specific topics, brands or categories based on their online behaviour, without necessarily having purch
Behavioural Targeting
Targeting ads to users based on their online behaviour, interests, and browsing history rather than demographic data alone.
Contextual Targeting
Displaying ads based on page content, keywords and context rather than user behaviour. Reaches audiences without relying on personal data tracking.
Contextual vs Behavioural
Contextual targeting reaches audiences based on page content, whilst behavioural targeting uses browsing history and user actions. Each approach offers distinct
Custom Audience
A targeted audience segment created from your own customer data, enabling precise ad delivery to people who've already engaged with your brand.
Frequency Capping
A technique that limits how many times an ad is shown to the same user within a set timeframe, preventing ad fatigue and wasted spend.
In-Market Audience
Consumers actively researching or comparing products in a specific category, ready to make a purchase decision in the near term.
Lookalike Audience
An audience segment created by ad platforms to target people similar to your existing customers, based on shared characteristics and behaviours.
Retargeting
Retargeting shows ads to users who've previously visited your website or engaged with your brand, keeping you top-of-mind as they browse elsewhere online.