Billboards
Terms in Billboards
48-Sheet Poster
A large outdoor advertising format measuring 48 sheets (6.1m x 3.05m), commonly seen on motorways and high-traffic urban locations across the UK.
6-Sheet Poster
A 6-sheet poster is a standard outdoor advertising format measuring 1.2m x 1.8m, commonly used on high streets and local transport hubs across the UK.
96-Sheet Poster
A large-format outdoor advertising billboard measuring approximately 40 feet by 14 feet, commonly used for high-visibility campaigns across UK highways and city
Flyposting
Illegal posting of advertisements on structures without permission. A high-risk practice that damages brand reputation and carries legal consequences in the UK.
Mobile Billboard
Advertising displayed on vehicles that move through populated areas, providing dynamic, high-reach out-of-home exposure across UK cities and towns.
Roadside Advertising
Large advertisements displayed on billboards positioned along roadsides and highways to reach drivers and passengers in transit.
Wallscape
Large-format billboard advertisements integrated into urban architecture, typically on building facades or structures. A premium OOH format offering high visibi