Digital & Programmatic
Digital advertising including display, video, native, social, and programmatic buying.
Subcategories
Terms in Digital & Programmatic
Dynamic Creative Optimization
Automated technology that personalizes ad creative in real-time based on user data, behavior, and context to improve campaign performance.
Native Advertising
Paid content designed to blend seamlessly with publication content, matching the form and function of the platform where it appears.
Programmatic Buying
The automated purchase of digital advertising inventory in real-time using algorithms and data to target specific audiences.
Real-Time Bidding
Real-time bidding is an automated auction process where advertisers bid on individual ad impressions instantly as they become available.