Reporting
Dashboards, KPIs, ROI calculation, and reporting best practices.
Terms in Reporting
Social Media Analytics
The measurement and analysis of performance data from social media campaigns, including engagement, reach, conversions, and audience insights to optimise market
Social Media Audit
A comprehensive review of your social media presence, channels and performance metrics to identify strengths, weaknesses and opportunities for improvement.
Social Media ROI
The measurable return generated from social media marketing activities, calculated by comparing revenue or conversions gained against spend and resources invest
Social Sentiment Analysis
The process of monitoring and analysing public conversations about your brand, products, or campaigns across social media to understand audience perception and