Channels
Advertising channels — the media through which campaigns reach audiences.
Subcategories
TV & Broadcast
Television and broadcast advertising including linear TV, VOD, and connected TV.
Print & Publishing
Print media advertising across newspapers, magazines, trade press, and supplements.
Digital & Programmatic
Digital advertising including display, video, native, social, and programmatic buying.
Radio & Audio
Audio advertising including commercial radio, podcasts, streaming, and DAX.
Out-of-Home
Out-of-home advertising including billboards, transit, digital screens, and airport/retail.
Cinema
Cinema and big-screen advertising.
Guides in Channels
ABC (Audit Bureau of Circulations)
Learn how ABC audits print circulation data to help UK media buyers make informed decisions about publication investments and campaign placements.
Airtime
Learn how to buy TV airtime effectively in the UK. Navigate rate cards, negotiate slots, and maximise your broadcast ROI with practical strategies.
Belly Band
Learn how to use belly bands in magazine advertising to wrap around publications and drive attention. Discover placement strategies, design tips, and ROI measur
Billboard Advertising
Learn how to plan, buy, and execute effective billboard campaigns across the UK. Discover placement strategies, budgeting, and measurement techniques.
Bleed (Print Advertising)
Learn how to use bleed in print advertising to create edge-to-edge designs that look professional and polished across all printed materials.
CPT (Cinema Cost Per Thousand)
Learn how to calculate and optimise CPT (Cinema Cost Per Thousand) to measure cinema advertising efficiency and maximise ROI on your film campaigns.
DAX (Digital Audio Exchange)
Learn how to use DAX (Digital Audio Exchange) to programmatically buy audio ads across UK streaming platforms and reach audiences with precision targeting.
DCM (Digital Cinema Media)
Learn how to plan, book and execute cinema advertising campaigns through DCM, the UK's largest cinema ad network covering over 900 screens.
DCP (Digital Cinema Package)
Learn how to create and deliver Digital Cinema Packages (DCPs) for cinema advertising in the UK. Master technical specs, delivery requirements, and best practic
FAST (Free Ad-Supported TV)
Learn how to leverage FAST channels for cost-effective TV advertising. A practical guide to reaching UK audiences through free, ad-supported streaming platforms
Geofencing
Geofencing uses location technology to target audiences within defined geographic boundaries, delivering timely ads when customers enter specific areas.
Gross Rating Point (GRP)
Learn how Gross Rating Points measure TV advertising reach and frequency. Essential metric for planning effective broadcast campaigns in the UK market.
Gutter (Print)
Learn how to effectively use gutter space in print design to enhance readability, protect content, and improve your publication's professional appearance.
How to Implement Header Bidding for Maximum Ad Revenue – a Publisher's Guide
Learn how to set up header bidding to increase competition among ad buyers and boost your website's ad revenue. Step-by-step implementation guide.
How to Optimize Bidding Strategies in Real-Time Bidding – A Complete Guide for Advertisers
Learn to maximize ROI in RTB campaigns with data-driven bidding strategies. Discover optimization techniques, bid adjustment tactics, and real-world examples.
How to Set Up Your First Programmatic Display Campaign – A Beginner's Guide
Learn to launch your first programmatic display campaign with our step-by-step guide. Perfect for marketing managers new to automated ad buying.
Impacts (OOH)
Learn how to leverage Impacts for effective out-of-home advertising campaigns in the UK, from planning to measurement and optimization.
Impacts (TV)
Learn how to measure and maximise the impact of your TV advertising campaigns with practical metrics, attribution models, and optimisation strategies for UK med
OTS (Opportunity to See)
OTS measures how many people could potentially see your print ad. Learn to calculate, optimise and leverage OTS for better campaign ROI.
OTT (Over-the-Top)
Learn how to reach UK audiences through OTT platforms like Netflix and NOW TV. Discover targeting options, budgeting strategies, and measurement techniques for
Outsmart (OOH Trade Body)
Master Outsmart, the OOH trade body's platform, to access industry data, benchmarks and best practices for out-of-home advertising campaigns across the UK.
Pagination
Master pagination strategies to improve readability and engagement in print publications. Learn how to structure multi-page content effectively.
Pearl & Dean
Learn how to leverage Pearl & Dean's cinema advertising network to reach UK audiences at scale through strategic screen placements and creative campaigns.
Pre-Empt
Learn how to use TV pre-emption to secure premium ad slots, negotiate better rates, and maximise campaign impact in the UK broadcast market.
Route (OOH Audience Measurement)
Learn how to measure and optimise Out-of-Home advertising campaigns using Route, the UK's leading OOH audience measurement system.
SCC (Single Column Centimetre)
Learn how to buy Single Column Centimetre newspaper advertising space effectively. SCC is a standard print measurement used across UK publications for precise a
Spectaculars (Large Format OOH)
Master large-format outdoor advertising with our guide to spectaculars. Learn placement strategy, design principles, and ROI measurement for maximum impact.
TSA (Total Survey Area)
Learn how Total Survey Area (TSA) defines radio station coverage and audience reach for effective media planning and campaign targeting in the UK.