Web Analytics

Guide Web Analytics

Google Analytics 4 (GA4)

Learn how to set up and master Google Analytics 4 to track user behaviour, measure campaign performance, and make data-driven marketing decisions.

5 min read Intermediate

Guide Web Analytics

Heatmap

Heatmaps visualise user behaviour on your website, showing where visitors click, scroll, and spend time to optimise conversion rates and UX.

4 min read Beginner

Guide Web Analytics

How to Set Up and Interpret Website Analytics in GA4 – A Beginner's Guide

Learn how to install GA4, understand key metrics like sessions and bounce rate, and use data to improve your marketing decisions with this step-by-step guide.

8 min read Beginner

Guide Web Analytics

How to Track Sessions and Bounce Rate in GA4 – A Beginner's Guide

Learn how to monitor sessions and bounce rate in Google Analytics 4. Understand what these metrics mean and how to use them to improve your …

7 min read Beginner