Media Buying
Industry jargon specific to the media buying process.
Subcategories
Terms in Media Buying
Insertion Order
Insertion OrdersAn Insertion Order is a formal agreement between an advertiser and media publisher that specifies ad placement details, pricing, and terms.
Media Kit
Media KitsA media kit is a document publishers provide to advertisers outlining ad placements, pricing, audience data, and specifications available on their platform.
Rate Card
Rate CardsA rate card is a document listing media outlet prices and specifications for advertising placements and packages.