Out-of-Home

A large outdoor advertising format measuring 48 sheets (6.1m x 3.05m), commonly seen on motorways and high-traffic urban locations across the UK.

A 6-sheet poster is a standard outdoor advertising format measuring 1.2m x 1.8m, commonly used on high streets and local transport hubs across the UK.

A large-format outdoor advertising billboard measuring approximately 40 feet by 14 feet, commonly used for high-visibility campaigns across UK highways and city

Advertising placements in airports targeting travellers through digital screens, billboards, and transit media. Reaches affluent, captive audiences with high dw

Large-format advertising panels on the sides of buses, including T-Sides (rear) and Supersides (full-length), offering high-impact visibility across UK urban ro

Advertising displayed on illuminated panels at bus shelters across the UK. A high-frequency transit medium reaching commuters in urban and suburban locations.

The process of updating creative content on outdoor advertising displays, allowing advertisers to refresh messaging without changing the physical panel or locat

The percentage of a target audience exposed to an OOH campaign at least once during a specified period, measured through audience reach metrics.

Digital Out-of-Home (DOOH) is advertising displayed on digital screens in public spaces like train stations, high streets, and shopping centres, offering dynami

The length of time a person spends viewing an out-of-home advertisement, measured in seconds. Critical for calculating campaign impact and audience engagement.

Experiential advertising creates immersive brand experiences that engage consumers physically and emotionally, moving beyond traditional passive viewing to acti

Illegal posting of advertisements on structures without permission. A high-risk practice that damages brand reputation and carries legal consequences in the UK.

Frequency measures how many times an individual is exposed to an out-of-home advertisement over a specific period.

A geographical boundary or zone used in out-of-home advertising to target specific locations and measure campaign performance across defined areas.

The total number of potential exposures to an out-of-home advertisement, calculated by multiplying daily traffic by the number of days a campaign runs.

Dynamic advertising displayed on LED screens in public spaces, offering high-impact visual messaging with real-time content flexibility and precise targeting ca

A metric measuring the probability that a target audience will see an out-of-home advertisement based on location, timing, and foot traffic patterns.

Advertising on London Underground trains, platforms and stations. Reaches millions of commuters daily across the capital's extensive rail network.

The duration of a complete advertising sequence on a digital out-of-home (DOOH) screen before it repeats. Typically ranges from 10-60 seconds depending on inven

Advertising displayed on vehicles that move through populated areas, providing dynamic, high-reach out-of-home exposure across UK cities and towns.

Net Coverage (OOH) measures the percentage of a target audience reached by an out-of-home campaign at least once, excluding duplicated exposures across multiple

The number of times an individual has a chance to see an out-of-home advertisement during a specific campaign period or timeframe.

Impressions measure the number of times an out-of-home advertisement is seen by an audience member.

Independent verification of outdoor advertising panel locations, specifications and audience metrics to ensure media buying accuracy and campaign effectiveness.

A detailed report documenting when and how many times an out-of-home advertisement was displayed on digital screens during a contracted campaign period.

The contracted duration for which an out-of-home advertisement remains displayed on a billboard, transit site, or digital screen.

Automated buying and selling of digital out-of-home advertising inventory in real-time, using algorithmic targeting and data-driven decision making.

Documentation provided by outdoor media owners confirming an advertisement was displayed on a specific poster or digital screen during an agreed campaign period

The total number of unique individuals exposed to an out-of-home advertisement during a specific campaign period.

Advertising space in UK shopping centres and retail destinations, targeting consumers during shopping trips. High-traffic, location-based OOH format ideal for f

Large advertisements displayed on billboards positioned along roadsides and highways to reach drivers and passengers in transit.

The percentage of time a specific creative occupies a digital out-of-home screen during a set scheduling period, determining visibility and campaign reach.

Share of Voice in OOH measures your brand's advertising presence relative to competitors across outdoor media channels.

The duration of an advertisement displayed on a digital out-of-home (DOOH) screen, typically ranging from 5 to 60 seconds, determining visibility and impact.

Street furniture advertising uses public structures like bus shelters, phone boxes, and benches to display ads in high-footfall locations across UK towns and ci

Advertising displays positioned in train stations to reach commuters and travellers. High-traffic format offering consistent daily exposure to engaged audiences

Advertising placed on or within public transport vehicles and stations, reaching commuters during their daily journeys across the UK.

A standard booking and measurement period in UK out-of-home advertising where campaigns run for 14 consecutive days, used for planning, reporting, and cost calc

A metric adjusting outdoor advertising impressions by actual visibility, accounting for factors like viewing angle, obstruction, and dwell time to reflect real

Large-format billboard advertisements integrated into urban architecture, typically on building facades or structures. A premium OOH format offering high visibi