Podcasts
Terms in Podcasts
Branded Podcast
A podcast series created and funded by a brand to build audience engagement, tell company stories, and establish thought leadership whilst maintaining publication
Download vs Stream (Podcast)
Download and stream are two distinct methods for podcast consumption, affecting listener engagement metrics, ad delivery, and campaign measurement strategies.
Dynamic Ad Insertion (DAI)
Technology that inserts targeted ads into podcast episodes at runtime, enabling personalized messaging to listeners without re-recording content.
Host-Read Ad
An ad read by a podcast host in their own voice during the show, creating authentic endorsement that feels like a personal recommendation to listeners.
Mid-Roll (Audio)
Advertisement placed in the middle of a podcast episode, typically between 15-60 seconds. Mid-roll ads reach engaged listeners at optimal attention points durin
Podcast Advertising
Audio advertising delivered within podcast episodes, ranging from host-read sponsorships to programmatic insertion. A growing channel for reaching engaged audie
Pre-Roll (Audio)
Audio advertisements played before podcast episodes begin. Pre-roll ads are typically 15-30 seconds and appear before the main content starts.