Channels

A large outdoor advertising format measuring 48 sheets (6.1m x 3.05m), commonly seen on motorways and high-traffic urban locations across the UK.

A 6-sheet poster is a standard outdoor advertising format measuring 1.2m x 1.8m, commonly used on high streets and local transport hubs across the UK.

A large-format outdoor advertising billboard measuring approximately 40 feet by 14 feet, commonly used for high-visibility campaigns across UK highways and city

AVOD is a video streaming model where content is free to viewers but supported by advertising. It's become a major channel for TV campaigns in …

A scheduled break in TV programming where advertisements are broadcast. Ad breaks are sold in 10, 20, or 30-second spots and represent a core revenue …

The placement of an advertisement within a cinema's pre-film reel, determining visibility and audience impact during the screening.

A formal certification confirming that cinema advertisements comply with UK industry standards, content guidelines, and suitability requirements before broadcas

Television programming funded by advertising revenue rather than subscription fees, where commercials support production costs and broadcaster income.

Addressable TV delivers targeted ads to specific households based on data, rather than broadcasting the same ad to all viewers on a channel.

A metric measuring cinema advertising effectiveness by tracking how many people attended screenings after exposure to ads, relative to baseline attendance figur

Targeting cinema audiences based on their admission data and attendance patterns to deliver ads to frequent or specific moviegoers.

A magazine section funded by an advertiser and professionally produced to promote their brand, products or expertise while maintaining journalistic standards.

The percentage of media spend that media agencies retain as payment for negotiating print advertising placements and managing campaigns on behalf of clients.

Advertising placements in airports targeting travellers through digital screens, billboards, and transit media. Reaches affluent, captive audiences with high dw

A radio scheduling strategy that distributes adverts across different dayparts and weeks to maximise reach and frequency among target audiences.

The percentage of audio ad listeners who hear an entire advertisement from start to finish, measured across streaming platforms and radio stations.

A digital technique embedding inaudible codes into audio broadcasts to track listener engagement and verify ad delivery across radio and streaming platforms.

Average Hours Per Listener (AHPL) measures the mean number of hours each listener tunes into a radio station or audio service weekly, indicating audience loyalt

Average Weekly Admissions (AWA) measures the mean number of cinema tickets sold per week across a defined period, used to assess venue performance and audience

An advertising insert physically bound into the spine of a magazine during production, travelling with every copy to ensure guaranteed distribution and high vis

A podcast series created and funded by a brand to build audience engagement, tell company stories, and establish thought leadership whilst maintaining publication

Radio advertising during breakfast time slots (typically 6am-10am), targeting commuters and early morning audiences with high reach and engagement.

Broadcaster Video on Demand (BVOD) is ad-supported streaming content offered directly by UK TV channels like BBC iPlayer, ITV Hub, and All 4.

A short video advertisement, typically 6 seconds or less, designed to deliver a quick brand message before, during or after streaming content.

Large-format advertising panels on the sides of buses, including T-Sides (rear) and Supersides (full-length), offering high-impact visibility across UK urban ro

Advertising displayed on illuminated panels at bus shelters across the UK. A high-frequency transit medium reaching commuters in urban and suburban locations.

CMYK uses four process inks for full-colour printing, whilst spot colour uses pre-mixed inks for specific colours. Each method suits different print application

Campaign Weight refers to the total volume of TV advertising airtime purchased, typically measured in TVRs (Target Audience Ratings) or Gross Rating Points (GRP

A cinema audience unable to leave during advertising, creating guaranteed exposure for brands. A premium captive environment with high engagement potential.

Centre breaks and end breaks are TV advertising slots positioned at different points within programmes. Centre breaks occur mid-programme, while end breaks air

Standardised video advertising formats shown in UK cinemas before films, including pre-rolls, mid-rolls, and branded intervals with specific duration and placem

A compiled collection of cinema advertisements shown before feature films. Cinema ad reels group multiple brands' ads into a single playback sequence for theatr

Advertising delivered on cinema screens before, during or after film screenings. A high-impact channel reaching engaged audiences in a premium environment.

Targeting cinema audiences based on demographics, behaviours, and viewing habits to deliver ads to specific viewer segments before films.

The strategic process of developing and scheduling cinema advertising campaigns, including audience targeting, venue selection, and creative placement across ci

Strategic planning and buying of advertising space in UK cinemas, involving audience analysis, screen selection, and campaign timing to reach viewers during fil

The total audience size or number of people exposed to cinema advertising across a specific venue, circuit, or campaign period.

Advertising displayed on cinema screens before, during or after films. A premium channel for reaching engaged audiences in a captive viewing environment.

Cinema sponsorship involves brands partnering with cinemas or film distributors to gain visibility before, during or after screenings through advertising placem

Cinema advertising delivers brand messages on the big screen to captive audiences, while TV reaches viewers at home. Each channel offers distinct targeting, imp

Circulation measures physical copies distributed; readership counts total people who see the publication. Both metrics matter for print media planning and ROI.

Classified advertising is paid listings in newspapers, magazines and online platforms organised by category. Common in UK media for property, jobs, and automoti

A unit of newspaper advertising space measuring one column width by one inch deep. Used to price and sell print ad inventory in UK publications.

The total amount of advertising time available within a TV broadcast schedule, typically measured in seconds. Determines how many ads can be placed during a …

Paid audio advertisements broadcast on UK commercial radio stations during programming breaks. A cost-effective channel for reaching local and national audience

A visual display ad that accompanies audio content, syncing with radio or streaming audio to provide complementary branding or messaging alongside the audio exp

Connected TV (CTV) refers to internet-connected television devices that stream digital content, enabling targeted advertising beyond traditional broadcast chann

Connected TV (CTV) is internet-enabled television that delivers targeted video ads to viewers watching streaming content on smart devices.

The process of updating creative content on outdoor advertising displays, allowing advertisers to refresh messaging without changing the physical panel or locat

The final date by which print advertising copy and creative materials must be submitted to a publisher or media owner to meet publication deadlines.

A broadcast scheduling technique where multiple TV ad versions rotate across time slots to maximise reach and prevent viewer fatigue.

A radio advertising technique where different versions of the same ad creative are broadcast to test messaging, offers, or audience targeting effectiveness.

Cost Per Admission (CPA) measures cinema advertising efficiency by dividing total campaign spend by the number of cinema tickets sold during the campaign period

The cost of reaching one rating point among a target audience on TV. A key metric for comparing broadcast media efficiency across channels and dayparts.

Cost Per Thousand is the price paid for every 1,000 audio impressions or listener exposures, commonly used to benchmark radio and podcast advertising efficiency

Cost Per Thousand (CPT) measures the price of print advertising per 1,000 impressions, helping agencies compare efficiency across publications.

The percentage of a target audience exposed to an OOH campaign at least once during a specified period, measured through audience reach metrics.

A promotional item physically attached to a magazine cover, such as a CD, DVD, sample, or gift. Used to drive newsstand appeal and subscription uptake.

Audio advertising strategy that reaches audiences across multiple platforms including streaming services, podcasts, radio, and social media simultaneously.

A cinema advertising format where ads play across multiple screens in a multiplex venue, maximising reach within a single location during a single visit window.

A specific time period within a broadcast day, used to target audiences by their viewing habits and behaviour patterns.

Programmatic advertising delivered through digital audio platforms, including streaming services, podcasts, and online radio. Reaches audiences during commutes

Digital cinema uses projection technology to display ads and content in cinemas, offering high-impact visual experiences to captive audiences during commercial

Digital Out-of-Home (DOOH) is advertising displayed on digital screens in public spaces like train stations, high streets, and shopping centres, offering dynami

Paid advertisements placed in physical newspapers, magazines, and trade publications to reach targeted print audiences and build brand awareness.

A Double Page Spread is an advertisement or feature that spans across two facing pages in a newspaper, creating a single large visual impact.

Download and stream are two distinct methods for podcast consumption, affecting listener engagement metrics, ad delivery, and campaign measurement strategies.

Peak radio listening periods during commute times, typically 06:00-09:00 and 16:00-19:00, when audiences are largest and advertising rates are highest.

The length of time a person spends viewing an out-of-home advertisement, measured in seconds. Critical for calculating campaign impact and audience engagement.

Technology that inserts targeted ads into podcast episodes at runtime, enabling personalized messaging to listeners without re-recording content.

Automated technology that personalizes ad creative in real-time based on user data, behavior, and context to improve campaign performance.

A small advertisement positioned near the masthead or contents page of a magazine, typically featuring a product or service announcement.

Placement of advertisements adjacent to specific editorial content in newspapers to align brand messaging with relevant article topics and audience context.

Experiential advertising creates immersive brand experiences that engage consumers physically and emotionally, moving beyond traditional passive viewing to acti

Immersive cinema advertising that engages audiences through multi-sensory experiences, transforming traditional screen time into memorable brand interactions.

Advertising space on the front or back cover of a newspaper or magazine, commanding premium rates due to high visibility and reader engagement.

Targeting cinema advertising to specific film genres to reach audiences with relevant messaging based on the type of film they're watching.

Fixed Spot places ads at specific times, while Run of Day (ROD) allows broadcasters to schedule ads flexibly within dayparts, offering different cost and contro

Illegal posting of advertisements on structures without permission. A high-risk practice that damages brand reputation and carries legal consequences in the UK.

The deadline by which print advertisements must be submitted to a publication for inclusion in a specific issue or edition.

Advertising in cinema foyers targets audiences before films begin, using posters, digital displays and promotional materials in high-traffic entrance areas.

The distribution of radio ad spots across multiple time slots to control how often the same audience hears your message within a set period.

Frequency measures how many times an individual is exposed to an out-of-home advertisement over a specific period.

A Full Page Ad (FPA) is a newspaper advertisement that occupies an entire page, providing maximum visibility and impact for premium brand messaging.

A gatefold ad is an oversized magazine advertisement that folds out beyond the publication's standard page dimensions, creating an immersive multi-page display.

A geographical boundary or zone used in out-of-home advertising to target specific locations and measure campaign performance across defined areas.

A premium cinema advertising placement that guarantees visibility during peak viewing times, typically shown before the main feature film begins.

The total number of potential exposures to an out-of-home advertisement, calculated by multiplying daily traffic by the number of days a campaign runs.

A cinema advertising guarantee where an advertiser secures a minimum number of ad impressions across specified cinemas during a set period.

A standardized PDF format designed for high-quality print production, ensuring colour accuracy and reliable file handoff between agencies and printers.

An ad read by a podcast host in their own voice during the show, creating authentic endorsement that feels like a personal recommendation to listeners.

Premium cinema advertising on IMAX screens, offering immersive large-format visuals that command higher engagement and brand recall than standard multiplex plac

Advertising in independent cinemas and smaller cinema chains outside major multiplexes, offering targeted reach to niche audiences with premium brand positionin

Premium newspaper advertising placement surrounded by publication content on all sides, commanding higher rates due to increased visibility and reader engagement.

A KDM is an encrypted file that authorises cinema projection of a specific film for a defined time period and venue, essential for digital cinema …

Dynamic advertising displayed on LED screens in public spaces, offering high-impact visual messaging with real-time content flexibility and precise targeting ca

A metric measuring the probability that a target audience will see an out-of-home advertisement based on location, timing, and foot traffic patterns.

Traditional TV advertising delivered in real-time through scheduled broadcast slots on terrestrial, satellite, or cable channels. Viewers watch ads at predeterm

Linear TV is traditional television broadcast where ads air at scheduled times across channels, reaching mass audiences in real-time.

The percentage of listeners who continue listening to a radio or audio ad through to completion, measuring engagement and ad effectiveness.

Advertising on London Underground trains, platforms and stations. Reaches millions of commuters daily across the capital's extensive rail network.

The duration of a complete advertising sequence on a digital out-of-home (DOOH) screen before it repeats. Typically ranges from 10-60 seconds depending on inven

A promotional item or advertisement physically inserted loose between magazine pages, rather than bound or glued into the publication.

Macro spots are longer TV advertisements (10-60 seconds), whilst micro spots are brief placements (1-5 seconds). Each serves different campaign objectives and b

A free replacement broadcast or advertising spot offered by a TV station when an originally scheduled ad fails to air or underperforms.

The masthead is the section of a newspaper or magazine that displays the publication's name, logo, and key publication information, typically appearing on the fro

Technical specifications for print advertisements including dimensions, resolution, and file formats required by publishers for correct production and placement

A comprehensive marketing document that publishers provide to advertisers, detailing audience demographics, circulation figures, advertising rates, and availabl

Advertisement placed in the middle of a podcast episode, typically between 15-60 seconds. Mid-roll ads reach engaged listeners at optimal attention points durin

Advertising displayed on vehicles that move through populated areas, providing dynamic, high-reach out-of-home exposure across UK cities and towns.

Pricing structure for print advertising where mono (black & white) rates are lower than full colour rates, reflecting production costs and perceived premium val

Audio targeting that places ads based on listener mood, emotional state, or contextual listening situation rather than demographics alone.

Advertising across multiple cinema screens or multiplex venues simultaneously, reaching audiences at scale across different locations and showtimes.

Paid content designed to blend seamlessly with publication content, matching the form and function of the platform where it appears.

Paid content in print publications designed to match journalistic style, blending advertising with journalism to engage readers naturally.

The number of copies of a publication actually distributed and read, excluding returns and unsold copies. A key metric for calculating print media reach.

Net Coverage (OOH) measures the percentage of a target audience reached by an out-of-home campaign at least once, excluding duplicated exposures across multiple

The date a print publication becomes available for public purchase at newsagents, supermarkets and other retail outlets.

The number of times an individual has a chance to see an out-of-home advertisement during a specific campaign period or timeframe.

Optimised CPT (Cost Per Thousand) is a TV pricing model where advertisers pay based on actual viewership data rather than standard rate cards, enabling more …

Impressions measure the number of times an out-of-home advertisement is seen by an audience member.

When a TV campaign delivers more or fewer ad impressions than contracted, affecting campaign performance and billing reconciliation.

Independent verification of outdoor advertising panel locations, specifications and audience metrics to ensure media buying accuracy and campaign effectiveness.

Peak times are high-viewership TV slots (typically 19:00-22:30) commanding premium rates, while off-peak offers cheaper airtime during lower-audience periods.

A detailed report documenting when and how many times an out-of-home advertisement was displayed on digital screens during a contracted campaign period.

Audio advertising delivered within podcast episodes, ranging from host-read sponsorships to programmatic insertion. A growing channel for reaching engaged audie

The contracted duration for which an out-of-home advertisement remains displayed on a billboard, transit site, or digital screen.

Advertising content shown in cinemas before the main feature film begins, reaching audiences during high-attention moments before screenings.

Audio advertisements played before podcast episodes begin. Pre-roll ads are typically 15-30 seconds and appear before the main content starts.

The integration of branded products or services into TV programmes and films as part of the narrative, rather than traditional advertising.

Automated buying and selling of audio ad inventory in real-time, enabling precise targeting across streaming platforms, podcasts, and digital radio.

The automated purchase of digital advertising inventory in real-time using algorithms and data to target specific audiences.

Automated buying and selling of digital out-of-home advertising inventory in real-time, using algorithmic targeting and data-driven decision making.

Automated buying and selling of TV ad inventory in real-time using data and algorithms, replacing traditional manual negotiation.

Documentation provided by outdoor media owners confirming an advertisement was displayed on a specific poster or digital screen during an agreed campaign period

A short, memorable musical composition or jingle used in radio advertising to enhance brand recall and create emotional connection with listeners.

Reach and frequency are two core metrics measuring how many people hear your radio ad (reach) and how often they hear it (frequency).

A mobile promotional tour where radio stations broadcast live from different venues across the UK, combining on-air content with in-person brand activations and

A radio advertising format where brands attach their name to specific programmes or segments, building association with content and audiences.

The total number of unique individuals exposed to an out-of-home advertisement during a specific campaign period.

Real-time bidding is an automated auction process where advertisers bid on individual ad impressions instantly as they become available.

The tendency for audiences to recall cinema ads seen recently more vividly than older exposures, influencing campaign timing and frequency strategies.

A print advertising technique that delivers different creative versions to specific geographic regions within a single publication issue, enabling localised mes

Advertising space in UK shopping centres and retail destinations, targeting consumers during shopping trips. High-traffic, location-based OOH format ideal for f

The right-hand page of a newspaper spread, traditionally commanding premium advertising rates due to higher reader engagement and visibility.

Large advertisements displayed on billboards positioned along roadsides and highways to reach drivers and passengers in transit.

Run of Paper (ROP) is a newspaper advertising placement where your ad appears anywhere within the publication at the publisher's discretion, typically at a lowe

Run of Week (ROW) is a radio advertising package where your ads are scheduled across an entire week at the station's discretion, offering lower costs …

The scatter market is the TV advertising inventory sold on a spot basis close to air date, offering flexibility but typically at premium rates compared …

Advertising delivered to viewers on a secondary device while they watch TV, typically targeting their smartphones or tablets to drive engagement and response.

A radio advertising strategy delivering multiple related messages to the same listener across sequential time slots or programmes, building narrative or reinfor

A pricing discount offered by print publishers when advertisers commit to running multiple ads across a publication series or campaign period.

Share of Listening measures the percentage of total listening time a radio station or audio platform captures within a target audience during a specified period

The percentage of time a specific creative occupies a digital out-of-home screen during a set scheduling period, determining visibility and campaign reach.

Share of Voice in OOH measures your brand's advertising presence relative to competitors across outdoor media channels.

Share of Voice (SoV) measures your brand's advertising presence as a percentage of total category advertising spend in a given market or time period.

A mid-tier cinema advertising package offering moderate screen time and frequency at competitive rates, positioned between standard and premium cinema placement

The percentage of listeners who skip or fast-forward through an audio ad before it completes. A key metric for measuring ad engagement and campaign effectivenes

A premium newspaper advertising position where an advertiser's ad appears alone on a page or section, without competing ads nearby.

Audio branding through distinctive sonic signatures – jingles, sound logos, or musical motifs – that create instant brand recognition in radio, podcasts, and digita

A short on-air sequence that identifies a TV programme's sponsor, typically 5-10 seconds long. Broadcast between programmes or at natural breaks within content.

A short, targeted radio advertisement aired between programmes or during station breaks. Spot ads are typically 15-60 seconds and bought on a per-placement basi

The duration of an advertisement displayed on a digital out-of-home (DOOH) screen, typically ranging from 5 to 60 seconds, determining visibility and impact.

An additional cost charged by broadcasters when ads run in non-standard lengths, typically outside the standard 10, 20, 30, or 60-second slots.

The cost to run a single radio advertisement during a specific time slot, typically quoted per 30-second spot and varying by station, daypart, and audience …

The minimum time gap required between consecutive radio advertisements for the same advertiser to comply with broadcast regulations and maintain listener experi

Spotify's programmatic advertising platform enabling brands to reach millions of listeners through audio ads on music streaming. Includes display, audio, and vi

Cinema ad formats split into Standard (flat screen) and Premium (large format like IMAX), offering different reach, impact and pricing tiers for broadcasters.

The average cost per 30-second spot across a TV station's schedule, calculated by dividing total airtime revenue by total ad inventory sold.

A radio advertising strategy where a single advertiser dominates airtime across multiple dayparts on one station, maximizing brand presence and frequency.

Audio advertisements delivered through streaming platforms like Spotify, Apple Music and podcasts. They reach listeners during music playback or podcast episode

Street furniture advertising uses public structures like bus shelters, phone boxes, and benches to display ads in high-footfall locations across UK towns and ci

TV Cost Per Thousand (CPM) measures the cost of reaching 1,000 viewers on television, helping agencies compare efficiency across channels and campaigns.

Reach measures how many people see your TV ad; frequency measures how often they see it. Both are essential metrics for planning effective broadcast campaigns.

A short commercial advertisement broadcast on television, typically ranging from 10 to 60 seconds, designed to reach viewers during scheduled programming.

The actual number of TVRs (Television Ratings) delivered by a media plan compared to the target agreed with a client.

A metric measuring TV ad impressions against a specific target audience, expressed as a percentage of that population reached per broadcast spot.

A Television Rating Point (TVR) measures the percentage of a target audience watching a specific TV channel at a given time, expressed as a single …

Total Hours is the cumulative amount of airtime a radio station broadcasts annually, used to calculate advertising rates and audience reach in media planning.

Advertising placed in industry-specific publications targeting professionals within particular sectors. A targeted channel for B2B marketing and lead generation

Advertising displays positioned in train stations to reach commuters and travellers. High-traffic format offering consistent daily exposure to engaged audiences

Advertising placed on or within public transport vehicles and stations, reaching commuters during their daily journeys across the UK.

A broadcast compliance document confirming an advertisement has been transmitted on TV at the scheduled time and date, serving as proof of delivery for media …

The final dimensions of a printed product after trimming excess paper. Critical for design planning and print production specifications.

A standard booking and measurement period in UK out-of-home advertising where campaigns run for 14 consecutive days, used for planning, reporting, and cost calc

The printable area of a page where content can appear, excluding margins and bleed. Critical for print layout planning and design specifications.

Upfront buying is purchasing TV advertising inventory in advance, typically months before broadcast, often at negotiated rates during the annual upfront market.

Advertising placed within on-demand video content, allowing viewers to see ads while watching programmes on their schedule rather than live broadcast.

A metric adjusting outdoor advertising impressions by actual visibility, accounting for factors like viewing angle, obstruction, and dwell time to reflect real

Large-format billboard advertisements integrated into urban architecture, typically on building facades or structures. A premium OOH format offering high visibi

The number of unique radio listeners reached at least once during a single week. A key metric for measuring radio campaign frequency and audience size.