Data Privacy

Apple's privacy framework requiring apps to request user permission before tracking activity across other apps and websites for advertising purposes.

Software that manages user consent for cookies and tracking across websites, ensuring compliance with UK GDPR and PECR regulations.

Google's updated consent framework enabling advertisers to run campaigns while respecting user privacy choices and complying with regulations like GDPR and ePri

A browser security standard that prevents unauthorised scripts and content from loading on web pages, protecting user data and reducing ad fraud risk.

Permission obtained from website visitors before collecting data via cookies, required under UK GDPR and PECR regulations for lawful tracking.

The synchronisation of user identifiers across multiple ad tech platforms to enable consistent targeting and measurement across the digital advertising ecosyste

Email authentication protocols that verify sender identity and prevent spoofing. Essential for protecting brand reputation and email deliverability in UK market

A technology platform that collects, organises and activates audience data from multiple sources to enable targeted advertising and personalised marketing campa

Data collected directly from your own customers and website visitors, which you own and control. First-party data is becoming essential as third-party cookies p

TCF 2.0 is the EU/UK standard for managing user consent and data transparency in digital advertising, requiring publishers and advertisers to disclose data prac

Cookies placed by third-party domains to track user behaviour across multiple websites. Increasingly restricted by browsers and regulators.

Unified ID 2.0 is an open-source identity framework that enables advertisers to recognise and target users across websites without third-party cookies.

A small data file stored on a user's browser that tracks online behaviour and preferences. Essential for digital advertising, analytics, and personalisation in