Branding
Brand equity, awareness, salience, and brand building.
Terms in Branding
Brand Awareness
Brand awareness measures how familiar consumers are with your brand. It's a foundational marketing metric that tracks recognition and recall among your target a
Brand Collateral
All the visual and written materials that represent a brand consistently across touchpoints – from logos and typography to tone of voice and imagery guidelines.
Brand Lift Study (Social)
A measurement study that quantifies changes in brand perception and consumer attitudes resulting from social media advertising campaigns.
Brand Voice
The distinctive personality and tone a brand uses in all communications, creating consistency and recognition across every customer touchpoint.
Tone of Voice
A brand's distinctive personality and communication style across all messaging, defining how it speaks to audiences through word choice, attitude and emotion.
Visual Identity
The complete set of visual elements – logo, colours, typography, imagery – that consistently represent a brand across all touchpoints and communications.