Strategy
Positioning, segmentation, targeting, and marketing strategy frameworks.
Terms in Strategy
Brand Positioning
Brand positioning is the strategic placement of a brand in consumers' minds relative to competitors, defining its unique value and market identity.
Competitive Positioning
Competitive positioning is how you differentiate your brand in the market to stand out from competitors and appeal to your target audience.
Customer Lifetime Value (CLV)
The total profit a business expects from a customer throughout their entire relationship. CLV helps prioritise high-value customers and guides marketing spend d
Landing Page Optimisation
The process of improving landing page design, copy and functionality to increase conversion rates and maximise ROI from paid media campaigns.
Market Segmentation
Market segmentation is the process of dividing a broad market into distinct groups of consumers with similar needs, behaviours, or characteristics.
Statistical Significance
A statistical measure indicating whether observed results in a campaign are real or due to chance. Essential for validating media performance claims.
Value Proposition
A value proposition is a clear statement of the tangible results customers get from using your product or service.