TV & Broadcast

AVOD is a video streaming model where content is free to viewers but supported by advertising. It's become a major channel for TV campaigns in …

A scheduled break in TV programming where advertisements are broadcast. Ad breaks are sold in 10, 20, or 30-second spots and represent a core revenue …

Television programming funded by advertising revenue rather than subscription fees, where commercials support production costs and broadcaster income.

Addressable TV delivers targeted ads to specific households based on data, rather than broadcasting the same ad to all viewers on a channel.

Broadcaster Video on Demand (BVOD) is ad-supported streaming content offered directly by UK TV channels like BBC iPlayer, ITV Hub, and All 4.

A short video advertisement, typically 6 seconds or less, designed to deliver a quick brand message before, during or after streaming content.

Campaign Weight refers to the total volume of TV advertising airtime purchased, typically measured in TVRs (Target Audience Ratings) or Gross Rating Points (GRP

Centre breaks and end breaks are TV advertising slots positioned at different points within programmes. Centre breaks occur mid-programme, while end breaks air

The total amount of advertising time available within a TV broadcast schedule, typically measured in seconds. Determines how many ads can be placed during a …

Connected TV (CTV) refers to internet-connected television devices that stream digital content, enabling targeted advertising beyond traditional broadcast chann

Connected TV (CTV) is internet-enabled television that delivers targeted video ads to viewers watching streaming content on smart devices.

A broadcast scheduling technique where multiple TV ad versions rotate across time slots to maximise reach and prevent viewer fatigue.

The cost of reaching one rating point among a target audience on TV. A key metric for comparing broadcast media efficiency across channels and dayparts.

A specific time period within a broadcast day, used to target audiences by their viewing habits and behaviour patterns.

Traditional TV advertising delivered in real-time through scheduled broadcast slots on terrestrial, satellite, or cable channels. Viewers watch ads at predeterm

Linear TV is traditional television broadcast where ads air at scheduled times across channels, reaching mass audiences in real-time.

Macro spots are longer TV advertisements (10-60 seconds), whilst micro spots are brief placements (1-5 seconds). Each serves different campaign objectives and b

A free replacement broadcast or advertising spot offered by a TV station when an originally scheduled ad fails to air or underperforms.

Optimised CPT (Cost Per Thousand) is a TV pricing model where advertisers pay based on actual viewership data rather than standard rate cards, enabling more …

When a TV campaign delivers more or fewer ad impressions than contracted, affecting campaign performance and billing reconciliation.

Peak times are high-viewership TV slots (typically 19:00-22:30) commanding premium rates, while off-peak offers cheaper airtime during lower-audience periods.

The integration of branded products or services into TV programmes and films as part of the narrative, rather than traditional advertising.

Automated buying and selling of TV ad inventory in real-time using data and algorithms, replacing traditional manual negotiation.

The scatter market is the TV advertising inventory sold on a spot basis close to air date, offering flexibility but typically at premium rates compared …

Advertising delivered to viewers on a secondary device while they watch TV, typically targeting their smartphones or tablets to drive engagement and response.

Share of Voice (SoV) measures your brand's advertising presence as a percentage of total category advertising spend in a given market or time period.

A short on-air sequence that identifies a TV programme's sponsor, typically 5-10 seconds long. Broadcast between programmes or at natural breaks within content.

An additional cost charged by broadcasters when ads run in non-standard lengths, typically outside the standard 10, 20, 30, or 60-second slots.

The average cost per 30-second spot across a TV station's schedule, calculated by dividing total airtime revenue by total ad inventory sold.

TV Cost Per Thousand (CPM) measures the cost of reaching 1,000 viewers on television, helping agencies compare efficiency across channels and campaigns.

Reach measures how many people see your TV ad; frequency measures how often they see it. Both are essential metrics for planning effective broadcast campaigns.

A short commercial advertisement broadcast on television, typically ranging from 10 to 60 seconds, designed to reach viewers during scheduled programming.

The actual number of TVRs (Television Ratings) delivered by a media plan compared to the target agreed with a client.

A metric measuring TV ad impressions against a specific target audience, expressed as a percentage of that population reached per broadcast spot.

A Television Rating Point (TVR) measures the percentage of a target audience watching a specific TV channel at a given time, expressed as a single …

A broadcast compliance document confirming an advertisement has been transmitted on TV at the scheduled time and date, serving as proof of delivery for media …

Upfront buying is purchasing TV advertising inventory in advance, typically months before broadcast, often at negotiated rates during the annual upfront market.

Advertising placed within on-demand video content, allowing viewers to see ads while watching programmes on their schedule rather than live broadcast.