Metrics
CPM, CPC, CPA, ROAS, and other advertising performance metrics.
Terms in Metrics
Assisted Conversion
A conversion where a touchpoint influenced the customer journey but wasn't the final interaction. Tracks the full path to purchase across multiple channels.
CPM
CPM is the cost you pay for every 1,000 ad impressions displayed to users, commonly used to price display and video advertising.
Click-Through Rate
CTR measures the percentage of people who click on your ad after seeing it, calculated as clicks divided by impressions.
Cost Per Acquisition (CPA)
The cost incurred for each customer action completed, such as a purchase or sign-up. CPA is a performance-based metric that ties spending directly to measurable
Cost Per Action
CPA is an advertising pricing model where you pay only when a user completes a specific action, such as a purchase, sign-up, or download.
Cost Per Click (CPC)
Cost Per Click (CPC) is the amount you pay each time a user clicks on your paid advertisement, commonly used in search and display campaigns.
Cost Per Click
CPC is the amount you pay each time someone clicks on your online ad. It's a key metric for measuring the cost-efficiency of your advertising …
Cost Per Lead (CPL)
Cost Per Lead (CPL) is the average amount spent on advertising to acquire one qualified lead. It's a key performance metric for demand generation campaigns.
Fill Rate
The percentage of available ad inventory that was successfully sold and displayed. A key metric indicating how effectively publisher inventory is monetised.
Impression Share
The percentage of available ad impressions your ads received compared to the total impressions available in your target audience.
ROAS
ROAS measures how much revenue you generate for every pound spent on advertising.
Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) measures revenue generated for every pound spent on advertising. It's a key performance indicator for evaluating campaign profitabilit
Search Impression Share
The percentage of eligible impressions your ads received out of the total available in the market. A key metric for understanding search campaign reach and …
View-Through Conversion
A conversion that occurs after a user views a display ad but doesn't click it, then later completes a desired action like a purchase or …
Viewability
The percentage of ad impressions that are actually visible to users on screen. A key metric for measuring campaign effectiveness and ensuring media spend delive
Win Rate
Win rate measures the percentage of pitches, bids or campaigns your agency successfully wins against competitors.
eCPM
eCPM (effective cost per thousand impressions) measures the revenue generated per 1,000 ad impressions, helping publishers and advertisers optimise campaign pro