Digital Screens
Terms in Digital Screens
Digital Out-of-Home (DOOH)
Digital Out-of-Home (DOOH) is advertising displayed on digital screens in public spaces like train stations, high streets, and shopping centres, offering dynami
LED Screen Advertising
Dynamic advertising displayed on LED screens in public spaces, offering high-impact visual messaging with real-time content flexibility and precise targeting ca
Loop Length (DOOH)
The duration of a complete advertising sequence on a digital out-of-home (DOOH) screen before it repeats. Typically ranges from 10-60 seconds depending on inven
Programmatic DOOH
Automated buying and selling of digital out-of-home advertising inventory in real-time, using algorithmic targeting and data-driven decision making.
Share of Time (DOOH)
The percentage of time a specific creative occupies a digital out-of-home screen during a set scheduling period, determining visibility and campaign reach.
Spot Length (DOOH)
The duration of an advertisement displayed on a digital out-of-home (DOOH) screen, typically ranging from 5 to 60 seconds, determining visibility and impact.