Web Analytics
GA4, bounce rate, sessions, and website analytics.
Terms in Web Analytics
Conversion Rate
Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or submitting a form.
Core Web Vitals
Google's key metrics measuring page experience: loading speed, interactivity, and visual stability. They impact search rankings and user experience.
Cumulative Layout Shift (CLS)
A Core Web Vital measuring unexpected layout shifts on web pages. Lower scores improve user experience and SEO rankings.
First Input Delay (FID)
First Input Delay measures how long a webpage takes to respond to user interaction. A Core Web Vital metric critical for search rankings and user …
Interaction to Next Paint (INP)
Interaction to Next Paint (INP) measures how quickly a webpage responds to user interactions like clicks or taps, affecting perceived performance and user exper
Largest Contentful Paint (LCP)
LCP measures how quickly the largest visible element loads on a webpage. It's a Core Web Vital that directly impacts user experience and SEO rankings.
Page Speed Optimisation
The process of improving how quickly a website loads by reducing file sizes, optimizing code, and enhancing server performance to improve user experience and se
Page Views
Page views measure the total number of times a page is loaded by visitors, a fundamental metric for understanding website traffic and engagement.
Session Recording
Session recording captures and replays user interactions on your website, showing mouse movements, clicks, scrolling and form inputs to reveal how visitors navi
Time to First Byte (TTFB)
Time to First Byte (TTFB) measures the time between requesting a webpage and receiving the first data from the server. It's a critical metric for …
User Engagement
User engagement measures how actively visitors interact with your website or app, including clicks, time spent, and actions taken.