Magazines
Terms in Magazines
Advertiser-Funded Supplement
A magazine section funded by an advertiser and professionally produced to promote their brand, products or expertise while maintaining journalistic standards.
Bound Insert
An advertising insert physically bound into the spine of a magazine during production, travelling with every copy to ensure guaranteed distribution and high vis
Cover Mount
A promotional item physically attached to a magazine cover, such as a CD, DVD, sample, or gift. Used to drive newsstand appeal and subscription uptake.
Earpiece Ad
A small advertisement positioned near the masthead or contents page of a magazine, typically featuring a product or service announcement.
Gatefold Ad
A gatefold ad is an oversized magazine advertisement that folds out beyond the publication's standard page dimensions, creating an immersive multi-page display.
Loose Insert
A promotional item or advertisement physically inserted loose between magazine pages, rather than bound or glued into the publication.