UK Regulation
ASA, BCAP, CAP, Ofcom, and UK advertising regulation.
Terms in UK Regulation
Advertising Standards Authority
The ASA is the independent regulator of advertising in the UK, ensuring ads are legal, decent, honest and truthful across all media.
BARB Ratings
BARB Ratings measure TV audience size and demographics across UK households, providing the currency for broadcast media buying and planning decisions.
BCAP
BCAP is the UK regulatory body that sets and enforces advertising standards for TV, radio, and on-demand services.
CAP
CAP is the UK's self-regulatory body that creates and enforces the advertising codes governing non-broadcast media.
Clearcast
Clearcast is the UK's pre-broadcast advertising clearance organisation, responsible for reviewing and approving TV and radio commercials before transmission.
Film Classification (BBFC Rating)
The BBFC rating system classifies films and video content by age suitability in the UK, ranging from U to 18, legally restricting cinema and retail …
IAB Podcast Measurement Guidelines
Industry standards established by the IAB to measure podcast audience reach, engagement and advertising performance consistently across the UK market.
Minutage Cap (Ofcom)
Ofcom's limit on the amount of advertising airtime broadcasters can transmit per hour, set to protect viewers from excessive commercial breaks on UK television.
PAMCo
PAMCo is the independent body that measures print and digital media audiences across the UK, replacing ABC.
RAJAR Ratings
RAJAR is the official UK radio audience measurement system that tracks listening figures across commercial and BBC stations, essential for media planning and ad