Radio & Audio

A radio scheduling strategy that distributes adverts across different dayparts and weeks to maximise reach and frequency among target audiences.

The percentage of audio ad listeners who hear an entire advertisement from start to finish, measured across streaming platforms and radio stations.

A digital technique embedding inaudible codes into audio broadcasts to track listener engagement and verify ad delivery across radio and streaming platforms.

Average Hours Per Listener (AHPL) measures the mean number of hours each listener tunes into a radio station or audio service weekly, indicating audience loyalt

A podcast series created and funded by a brand to build audience engagement, tell company stories, and establish thought leadership whilst maintaining publication

Radio advertising during breakfast time slots (typically 6am-10am), targeting commuters and early morning audiences with high reach and engagement.

Paid audio advertisements broadcast on UK commercial radio stations during programming breaks. A cost-effective channel for reaching local and national audience

A visual display ad that accompanies audio content, syncing with radio or streaming audio to provide complementary branding or messaging alongside the audio exp

A radio advertising technique where different versions of the same ad creative are broadcast to test messaging, offers, or audience targeting effectiveness.

Cost Per Thousand is the price paid for every 1,000 audio impressions or listener exposures, commonly used to benchmark radio and podcast advertising efficiency

Audio advertising strategy that reaches audiences across multiple platforms including streaming services, podcasts, radio, and social media simultaneously.

Programmatic advertising delivered through digital audio platforms, including streaming services, podcasts, and online radio. Reaches audiences during commutes

Download and stream are two distinct methods for podcast consumption, affecting listener engagement metrics, ad delivery, and campaign measurement strategies.

Peak radio listening periods during commute times, typically 06:00-09:00 and 16:00-19:00, when audiences are largest and advertising rates are highest.

Technology that inserts targeted ads into podcast episodes at runtime, enabling personalized messaging to listeners without re-recording content.

Fixed Spot places ads at specific times, while Run of Day (ROD) allows broadcasters to schedule ads flexibly within dayparts, offering different cost and contro

The distribution of radio ad spots across multiple time slots to control how often the same audience hears your message within a set period.

An ad read by a podcast host in their own voice during the show, creating authentic endorsement that feels like a personal recommendation to listeners.

The percentage of listeners who continue listening to a radio or audio ad through to completion, measuring engagement and ad effectiveness.

Advertisement placed in the middle of a podcast episode, typically between 15-60 seconds. Mid-roll ads reach engaged listeners at optimal attention points durin

Audio targeting that places ads based on listener mood, emotional state, or contextual listening situation rather than demographics alone.

Audio advertising delivered within podcast episodes, ranging from host-read sponsorships to programmatic insertion. A growing channel for reaching engaged audie

Audio advertisements played before podcast episodes begin. Pre-roll ads are typically 15-30 seconds and appear before the main content starts.

Automated buying and selling of audio ad inventory in real-time, enabling precise targeting across streaming platforms, podcasts, and digital radio.

A short, memorable musical composition or jingle used in radio advertising to enhance brand recall and create emotional connection with listeners.

Reach and frequency are two core metrics measuring how many people hear your radio ad (reach) and how often they hear it (frequency).

A mobile promotional tour where radio stations broadcast live from different venues across the UK, combining on-air content with in-person brand activations and

A radio advertising format where brands attach their name to specific programmes or segments, building association with content and audiences.

Run of Week (ROW) is a radio advertising package where your ads are scheduled across an entire week at the station's discretion, offering lower costs …

A radio advertising strategy delivering multiple related messages to the same listener across sequential time slots or programmes, building narrative or reinfor

Share of Listening measures the percentage of total listening time a radio station or audio platform captures within a target audience during a specified period

The percentage of listeners who skip or fast-forward through an audio ad before it completes. A key metric for measuring ad engagement and campaign effectivenes

Audio branding through distinctive sonic signatures – jingles, sound logos, or musical motifs – that create instant brand recognition in radio, podcasts, and digita

A short, targeted radio advertisement aired between programmes or during station breaks. Spot ads are typically 15-60 seconds and bought on a per-placement basi

The cost to run a single radio advertisement during a specific time slot, typically quoted per 30-second spot and varying by station, daypart, and audience …

The minimum time gap required between consecutive radio advertisements for the same advertiser to comply with broadcast regulations and maintain listener experi

Spotify's programmatic advertising platform enabling brands to reach millions of listeners through audio ads on music streaming. Includes display, audio, and vi

A radio advertising strategy where a single advertiser dominates airtime across multiple dayparts on one station, maximizing brand presence and frequency.

Audio advertisements delivered through streaming platforms like Spotify, Apple Music and podcasts. They reach listeners during music playback or podcast episode

Total Hours is the cumulative amount of airtime a radio station broadcasts annually, used to calculate advertising rates and audience reach in media planning.

The number of unique radio listeners reached at least once during a single week. A key metric for measuring radio campaign frequency and audience size.