Buying

Technology platform that stores, manages and delivers digital advertisements to websites and apps in real-time, tracking performance across campaigns.

The real-time exchange of ad purchase requests and pricing offers between ad exchanges and buyers, forming the core mechanism of programmatic advertising.

A bidding strategy where advertisers reduce their maximum bid below their true value to improve profit margins on programmatic ad purchases.

A unique identifier assigned to a media buying agreement between an advertiser and publisher, streamlining trafficking and performance tracking.

A software platform that enables advertisers to programmatically purchase digital ad inventory across multiple exchanges and publishers in real-time.

Two auction models determining ad prices: first-price means winning bidders pay their full bid, while second-price means they pay the next highest bid.

A programmatic advertising technique where publishers offer ad inventory to multiple demand sources simultaneously before making server-side decisions, increasi

MRAID is a standardised framework enabling rich, interactive ad experiences within mobile apps. It allows ads to expand, play video, and access device features

A private marketplace deal where publishers offer premium inventory to selected buyers at negotiated rates before opening to broader auction.

A private marketplace (PMP) is an exclusive, invitation-only auction where publishers offer premium ad inventory to selected advertisers at negotiated prices.

A direct media buying agreement where an advertiser reserves guaranteed ad inventory at a fixed price, combining programmatic efficiency with traditional guaran

An automated auction system where advertisers bid in real-time for individual ad impressions, with winning bids displayed instantly to users.

Interactive digital advertisements with embedded video, animation, or user engagement features that go beyond static display ads to capture attention and drive

A programmatic strategy that identifies and prioritises the most efficient digital advertising paths to reach target audiences, reducing waste and improving ROI

A technology platform that helps publishers and content owners sell their advertising inventory automatically to buyers, maximising revenue through real-time bi

VAST Tag is an XML-based code snippet that enables programmatic video ad serving, allowing advertisers to dynamically insert ads into video inventory across mul

A JavaScript tag that enables interactive video ads to communicate with ad servers, allowing real-time tracking and dynamic creative control during playback.