Industry

The ASA is the independent regulator of advertising in the UK, ensuring ads are legal, decent, honest and truthful across all media.

Ad fraud involves fraudulent activities that deceive advertisers about ad delivery, visibility, or audience engagement, resulting in wasted media spend.

The process of confirming that digital ads are delivered to real users in brand-safe environments, meeting agreed standards and appearing where intended.

An IAB standard text file that publishers use to declare authorised ad sellers, reducing fraud and improving transparency in programmatic advertising.

Apple's privacy framework requiring apps to request user permission before tracking activity across other apps and websites for advertising purposes.

BARB Ratings measure TV audience size and demographics across UK households, providing the currency for broadcast media buying and planning decisions.

BCAP is the UK regulatory body that sets and enforces advertising standards for TV, radio, and on-demand services.

Brand safety ensures adverts appear alongside appropriate content, protecting brand reputation and advertiser investment in UK media channels.

CAP is the UK's self-regulatory body that creates and enforces the advertising codes governing non-broadcast media.

Clearcast is the UK's pre-broadcast advertising clearance organisation, responsible for reviewing and approving TV and radio commercials before transmission.

Fraudulent clicks on digital ads generated by bots or humans to artificially inflate campaign metrics and drain advertiser budgets without genuine user intent.

Software that manages user consent for cookies and tracking across websites, ensuring compliance with UK GDPR and PECR regulations.

Google's updated consent framework enabling advertisers to run campaigns while respecting user privacy choices and complying with regulations like GDPR and ePri

A browser security standard that prevents unauthorised scripts and content from loading on web pages, protecting user data and reducing ad fraud risk.

Permission obtained from website visitors before collecting data via cookies, required under UK GDPR and PECR regulations for lawful tracking.

The synchronisation of user identifiers across multiple ad tech platforms to enable consistent targeting and measurement across the digital advertising ecosyste

Email authentication protocols that verify sender identity and prevent spoofing. Essential for protecting brand reputation and email deliverability in UK market

A technology platform that collects, organises and activates audience data from multiple sources to enable targeted advertising and personalised marketing campa

The BBFC rating system classifies films and video content by age suitability in the UK, ranging from U to 18, legally restricting cinema and retail …

Data collected directly from your own customers and website visitors, which you own and control. First-party data is becoming essential as third-party cookies p

Industry standards established by the IAB to measure podcast audience reach, engagement and advertising performance consistently across the UK market.

Traffic generated by non-human sources or unintended user interactions that doesn't represent genuine audience engagement with digital ads.

Ofcom's limit on the amount of advertising airtime broadcasters can transmit per hour, set to protect viewers from excessive commercial breaks on UK television.

PAMCo is the independent body that measures print and digital media audiences across the UK, replacing ABC.

RAJAR is the official UK radio audience measurement system that tracks listening figures across commercial and BBC stations, essential for media planning and ad

A standardized file format that publishers use to declare their inventory, pricing, and sales policies to programmatic buyers in a machine-readable format.

A standardized data structure defining relationships between advertisers, publishers, and intermediaries in programmatic advertising supply chains.

TCF 2.0 is the EU/UK standard for managing user consent and data transparency in digital advertising, requiring publishers and advertisers to disclose data prac

Cookies placed by third-party domains to track user behaviour across multiple websites. Increasingly restricted by browsers and regulators.

Unified ID 2.0 is an open-source identity framework that enables advertisers to recognise and target users across websites without third-party cookies.

A small data file stored on a user's browser that tracks online behaviour and preferences. Essential for digital advertising, analytics, and personalisation in