Marketing & Advertising Glossary

Industry standards established by the IAB to measure podcast audience reach, engagement and advertising performance consistently across the UK market.

Premium cinema advertising on IMAX screens, offering immersive large-format visuals that command higher engagement and brand recall than standard multiplex plac

The percentage of available ad impressions your ads received compared to the total impressions available in your target audience.

Consumers actively researching or comparing products in a specific category, ready to make a purchase decision in the near term.

The percentage of emails successfully delivered to subscribers' inboxes rather than spam or promotions folders. A critical metric for campaign effectiveness.

A testing methodology that isolates the incremental impact of a specific marketing campaign by comparing user behaviour with and without exposure to that campai

Advertising in independent cinemas and smaller cinema chains outside major multiplexes, offering targeted reach to niche audiences with premium brand positionin

Index bloat occurs when search engines crawl and index excessive low-value pages, wasting crawl budget and diluting site authority.

Indexation is the process of search engines discovering and adding your web pages to their index. Without indexation, your content won't appear in search result

An Insertion Order is a formal agreement between an advertiser and media publisher that specifies ad placement details, pricing, and terms.

Interaction to Next Paint (INP) measures how quickly a webpage responds to user interactions like clicks or taps, affecting perceived performance and user exper

The practice of linking from one page to another page within the same website to improve navigation, user experience, and search engine crawlability.

Traffic generated by non-human sources or unintended user interactions that doesn't represent genuine audience engagement with digital ads.

Premium newspaper advertising placement surrounded by publication content on all sides, commanding higher rates due to increased visibility and reader engagement.