Marketing & Advertising Glossary

Faceted navigation SEO optimises filtered product pages to improve search visibility whilst maintaining user experience across e-commerce sites.

Advertising space on the front or back cover of a newspaper or magazine, commanding premium rates due to high visibility and reader engagement.

A featured snippet is a highlighted search result that appears above organic listings, displaying concise answers to user queries in a formatted box.

Few-shot learning enables AI models to learn from just a handful of examples rather than massive datasets, making rapid adaptation possible in advertising.

The percentage of available ad inventory that was successfully sold and displayed. A key metric indicating how effectively publisher inventory is monetised.

The BBFC rating system classifies films and video content by age suitability in the UK, ranging from U to 18, legally restricting cinema and retail distribution

Targeting cinema advertising to specific film genres to reach audiences with relevant messaging based on the type of film they're watching.

Fine-tuning is the process of adjusting a pre-trained AI model with new data to improve its performance for specific advertising tasks.

First Input Delay measures how long a webpage takes to respond to user interaction. A Core Web Vital metric critical for search rankings and user experience.

Data collected directly from your own customers and website visitors, which you own and control. First-party data is becoming essential as third-party cookies p

Two auction models determining ad prices: first-price means winning bidders pay their full bid, while second-price means they pay the next highest bid.

Fixed Spot places ads at specific times, while Run of Day (ROD) allows broadcasters to schedule ads flexibly within dayparts, offering different cost and contro

A readability metric (0-100) measuring how easy text is to understand. Higher scores indicate simpler, more accessible content suitable for broader audiences.

Illegal posting of advertisements on structures without permission. A high-risk practice that damages brand reputation and carries legal consequences in the UK.

Attribution methodology that measures whether offline store visits resulted from digital marketing campaigns, connecting online touchpoints to physical footfall

The deadline by which print advertisements must be submitted to a publication for inclusion in a specific issue or edition.

A large-scale AI model trained on vast amounts of data, capable of performing multiple tasks without task-specific retraining.

Advertising in cinema foyers targets audiences before films begin, using posters, digital displays and promotional materials in high-traffic entrance areas.

Frame rate measures how many individual images (frames) display per second in video, measured in fps. It directly affects motion smoothness and is crucial for b

A technique that limits how many times an ad is shown to the same user within a set timeframe, preventing ad fatigue and wasted spend.

The distribution of radio ad spots across multiple time slots to control how often the same audience hears your message within a set period.

Frequency measures how many times an individual is exposed to an out-of-home advertisement over a specific period.

A Full Page Ad (FPA) is a newspaper advertisement that occupies an entire page, providing maximum visibility and impact for premium brand messaging.

Function calling enables AI models to interact with external systems by requesting specific actions or data retrieval through structured outputs.