Marketing & Advertising Glossary

A specialized processor designed to handle parallel computations, essential for training AI models and processing large datasets in advertising.

A gatefold ad is an oversized magazine advertisement that folds out beyond the publication's standard page dimensions, creating an immersive multi-page display.

Generative Engine Optimisation is the practice of optimizing content for AI-powered search engines and chatbots that generate answers rather than listing links.

A geographical boundary or zone used in out-of-home advertising to target specific locations and measure campaign performance across defined areas.

A premium cinema advertising placement that guarantees visibility during peak viewing times, typically shown before the main feature film begins.

Periodic updates to Google's ranking algorithm that affect how websites are indexed and ranked in search results, impacting SEO strategies across all industries

Google Gemini is an advanced AI model that can process text, images, video, and audio to help with content creation, analysis, and advertising optimization.

The total number of potential exposures to an out-of-home advertisement, calculated by multiplying daily traffic by the number of days a campaign runs.

A cinema advertising guarantee where an advertiser secures a minimum number of ad impressions across specified cinemas during a set period.