Marketing & Advertising Glossary
From CPM to programmatic, every term in advertising and media buying explained in plain English.
All Categories
App Documentation
B2B
Channels
Services
Advertising
Sales
Marketing
Media Buying
Analytics
Industry
AI
Insertion Order
Insertion OrdersAn Insertion Order is a formal agreement between an advertiser and media publisher that specifies ad placement details, pricing, and terms.
Media Kit
Media KitsA media kit is a document publishers provide to advertisers outlining ad placements, pricing, audience data, and specifications available on their platform.
Rate Card
Rate CardsA rate card is a document listing media outlet prices and specifications for advertising placements and packages.