Marketing & Advertising Glossary

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality framework for evaluating content credibility and ranking authority.

E.164 is the international telephone numbering standard defined by the ITU-T that assigns every phone number a globally unique numeric identifier of up to 15 digits, always prefixed with a …

A small advertisement positioned near the masthead or contents page of a magazine, typically featuring a product or service announcement.

Edge AI processes data and runs machine learning models on devices or servers near the data source, rather than in the cloud.

Placement of advertisements adjacent to specific editorial content in newspapers to align brand messaging with relevant article topics and audience context.

Standards and rules that govern the style, tone, and content of written material produced for media campaigns, brands, or publications.

A coordinated series of marketing emails sent to a targeted audience to achieve specific business objectives like lead generation, customer retention, or produc

Embeddings are numerical representations of words, images, or concepts that AI systems use to understand meaning and relationships.

A baseline metric comparing your social media engagement performance against industry standards, competitors, or historical data to assess campaign effectivenes

A Google Ads tracking method that uses first-party data to match offline and online conversions, improving campaign measurement accuracy.

Entity salience measures how prominently a brand or topic appears in audience minds. Higher salience means stronger brand recall and relevance.

Entity-based SEO optimises content around real-world entities (people, brands, places) rather than just keywords, helping search engines understand context and

Content designed to remain relevant and valuable long-term, rather than tied to current trends or dates. A cornerstone of sustainable content marketing strategi

Experiential advertising creates immersive brand experiences that engage consumers physically and emotionally, moving beyond traditional passive viewing to acti

Immersive cinema advertising that engages audiences through multi-sensory experiences, transforming traditional screen time into memorable brand interactions.

Explainable AI makes machine learning decisions transparent and understandable to humans, crucial for media buying trust and compliance.

eCPM (effective cost per thousand impressions) measures the revenue generated per 1,000 ad impressions, helping publishers and advertisers optimise campaign pro