Marketing & Advertising Glossary

HTTP/2 and HTTP/3 are protocols that govern how browsers load web pages. HTTP/3 is faster and more reliable, especially on mobile and unstable connections.

A planned approach to selecting and deploying hashtags across social media campaigns to improve discoverability, reach, and audience engagement.

A programmatic advertising technique where publishers offer ad inventory to multiple demand sources simultaneously before making server-side decisions, increasi

A CMS architecture that separates content management from presentation, allowing content to be delivered across multiple channels and devices independently.

Google's framework for evaluating content quality based on helpfulness, experience, and relevance. Critical for AEO success and search visibility.

A large, visually dominant image used as the primary focal point in digital and print campaigns to immediately capture audience attention.

A standardized PDF format designed for high-quality print production, ensuring colour accuracy and reliable file handoff between agencies and printers.

A control group excluded from a marketing campaign to measure its true incremental impact by comparing their behaviour against exposed audiences.

The percentage of viewers who watch the first 3 seconds of a video before scrolling past. A critical metric for social media performance.

An ad read by a podcast host in their own voice during the show, creating authentic endorsement that feels like a personal recommendation to listeners.

HTML tags that tell search engines which language version of a page to display to users in different regions or speaking different languages.

A content distribution strategy where a central hub of pillar content branches into multiple spoke pieces targeting specific audiences or channels across your m

Hugging Face is an open-source AI platform providing pre-built language models and tools for natural language processing tasks in marketing applications.