Marketing & Advertising Glossary

UI Design shapes how users interact with landing pages, combining visual hierarchy, navigation and usability to drive conversions and engagement.

UI/UX Design combines user interface and user experience design to create landing pages that are visually appealing, intuitive, and optimised for conversions.

URL parameters that track campaign performance by tagging links with source, medium, and campaign data for analysis in Google Analytics.

Unified ID 2.0 is an open-source identity framework that enables advertisers to recognise and target users across websites without third-party cookies.

Upfront buying is purchasing TV advertising inventory in advance, typically months before broadcast, often at negotiated rates during the annual upfront market.

User engagement measures how actively visitors interact with your website or app, including clicks, time spent, and actions taken.