Marketing & Advertising Glossary

RAJAR is the official UK radio audience measurement system that tracks listening figures across commercial and BBC stations, essential for media planning and ad

A short, memorable musical composition or jingle used in radio advertising to enhance brand recall and create emotional connection with listeners.

Reach and frequency are two core metrics measuring how many people hear your radio ad (reach) and how often they hear it (frequency).

A mobile promotional tour where radio stations broadcast live from different venues across the UK, combining on-air content with in-person brand activations and

A radio advertising format where brands attach their name to specific programmes or segments, building association with content and audiences.

A rate card is a document listing media outlet prices and specifications for advertising placements and packages.

Rate limiting controls how many requests an application can make to an API within a specific time period to prevent overload.

The total number of unique individuals exposed to an out-of-home advertisement during a specific campaign period.

Reach is the total number of unique people seeing your content; impressions are the total number of times content is displayed, regardless of uniqueness.

An automated auction system where advertisers bid in real-time for individual ad impressions, with winning bids displayed instantly to users.

Real-time bidding is an automated auction process where advertisers bid on individual ad impressions instantly as they become available.

The tendency for audiences to recall cinema ads seen recently more vividly than older exposures, influencing campaign timing and frequency strategies.

An AI system that predicts and suggests products, content, or ads most likely to interest individual users based on their behaviour and preferences.

A print advertising technique that delivers different creative versions to specific geographic regions within a single publication issue, enabling localised mes

A machine learning technique where AI models are trained using human feedback to improve accuracy, safety, and relevance in marketing applications.

Responsible AI refers to the ethical development and deployment of artificial intelligence systems that are transparent, fair, and accountable in advertising and media buying.

A web design approach that automatically adjusts layout and content to fit any screen size, from mobile phones to desktop monitors.

A web design approach that adapts content and layout automatically to different screen sizes, from mobiles to desktops, ensuring optimal user experience across

Advertising space in UK shopping centres and retail destinations, targeting consumers during shopping trips. High-traffic, location-based OOH format ideal for f

Retargeting shows ads to users who've previously visited your website or engaged with your brand, keeping you top-of-mind as they browse elsewhere online.

ROAS measures how much revenue you generate for every pound spent on advertising.

Return on Ad Spend (ROAS) measures revenue generated for every pound spent on advertising. It's a key performance indicator for evaluating campaign profitabilit

Interactive digital advertisements with embedded video, animation, or user engagement features that go beyond static display ads to capture attention and drive

The right-hand page of a newspaper spread, traditionally commanding premium advertising rates due to higher reader engagement and visibility.

Large advertisements displayed on billboards positioned along roadsides and highways to reach drivers and passengers in transit.

Software automation that mimics human actions to execute repetitive marketing and media buying tasks with minimal human intervention.

A text file that tells search engine crawlers which pages to index and which to avoid, controlling how bots access your website.

Run of Paper (ROP) is a newspaper advertising placement where your ad appears anywhere within the publication at the publisher's discretion, typically at a lowe

Run of Week (ROW) is a radio advertising package where your ads are scheduled across an entire week at the station's discretion, offering lower costs than fixed