Marketing & Advertising Glossary
From CPM to programmatic, every term in advertising and media buying explained in plain English.
KDM (Key Delivery Message)
CinemaA KDM is an encrypted file that authorises cinema projection of a specific film for a defined time period and venue, essential for digital cinema security.
Kerning vs Tracking vs Leading
Brand IdentityThree distinct typographic adjustments that control spacing between letters and lines. Kerning fine-tunes pairs, tracking adjusts overall density, and leading c
Keyframe
Video ProductionA keyframe is a crucial frame in video animation or editing that marks a specific point where values change, allowing smooth transitions between different state
Keyword Cannibalisation
On-Page SEOWhen multiple pages on your website target the same keyword, they compete with each other in search results, diluting your ranking potential and traffic.
Knowledge Graph
Answer Engine OptimisationA structured database of entities and their relationships that search engines use to understand context and deliver more accurate answers to user queries.