Marketing & Advertising Glossary

Paid content designed to blend seamlessly with publication content, matching the form and function of the platform where it appears.

Paid content in print publications designed to match journalistic style, blending advertising with journalism to engage readers naturally.

Natural Language Processing (NLP) is AI technology that enables machines to understand, interpret, and generate human language for targeted advertising and customer insights.

Words or phrases you exclude from your Google Ads campaigns to prevent ads showing for irrelevant searches, improving ROI and reducing wasted spend.

The number of copies of a publication actually distributed and read, excluding returns and unsold copies. A key metric for calculating print media reach.

Net Coverage (OOH) measures the percentage of a target audience reached by an out-of-home campaign at least once, excluding duplicated exposures across multiple

A neural network is a machine learning system inspired by the human brain that learns patterns from data to make predictions and decisions.