Marketing & Advertising Glossary

A content distribution strategy where a central hub of pillar content branches into multiple spoke pieces targeting specific audiences or channels across your m

Hugging Face is an open-source AI platform providing pre-built language models and tools for natural language processing tasks in marketing applications.

Industry standards established by the IAB to measure podcast audience reach, engagement and advertising performance consistently across the UK market.

Premium cinema advertising on IMAX screens, offering immersive large-format visuals that command higher engagement and brand recall than standard multiplex plac

The percentage of available ad impressions your ads received compared to the total impressions available in your target audience.

Consumers actively researching or comparing products in a specific category, ready to make a purchase decision in the near term.

The percentage of emails successfully delivered to subscribers' inboxes rather than spam or promotions folders. A critical metric for campaign effectiveness.

A testing methodology that isolates the incremental impact of a specific marketing campaign by comparing user behaviour with and without exposure to that campai

Advertising in independent cinemas and smaller cinema chains outside major multiplexes, offering targeted reach to niche audiences with premium brand positionin

Index bloat occurs when search engines crawl and index excessive low-value pages, wasting crawl budget and diluting site authority.

Indexation is the process of search engines discovering and adding your web pages to their index. Without indexation, your content won't appear in search result

An Insertion Order is a formal agreement between an advertiser and media publisher that specifies ad placement details, pricing, and terms.

Interaction to Next Paint (INP) measures how quickly a webpage responds to user interactions like clicks or taps, affecting perceived performance and user exper

The practice of linking from one page to another page within the same website to improve navigation, user experience, and search engine crawlability.

Traffic generated by non-human sources or unintended user interactions that doesn't represent genuine audience engagement with digital ads.

Premium newspaper advertising placement surrounded by publication content on all sides, commanding higher rates due to increased visibility and reader engagement.

Jasper AI is an artificial intelligence writing tool that generates marketing copy, social media content, and ad text at scale using natural language processing.

JavaScript SEO optimises how search engines crawl and index JavaScript-heavy websites, ensuring content visibility in organic search results.

A KDM is an encrypted file that authorises cinema projection of a specific film for a defined time period and venue, essential for digital cinema security.

Three distinct typographic adjustments that control spacing between letters and lines. Kerning fine-tunes pairs, tracking adjusts overall density, and leading c

A keyframe is a crucial frame in video animation or editing that marks a specific point where values change, allowing smooth transitions between different state

When multiple pages on your website target the same keyword, they compete with each other in search results, diluting your ranking potential and traffic.

A structured database of entities and their relationships that search engines use to understand context and deliver more accurate answers to user queries.

Dynamic advertising displayed on LED screens in public spaces, offering high-impact visual messaging with real-time content flexibility and precise targeting ca

LLAMA is Meta's open-source large language model family designed for natural language processing tasks in AI applications.

The process of improving landing page design, copy and functionality to increase conversion rates and maximise ROI from paid media campaigns.

An AI system trained on vast amounts of text data to understand and generate human language, powering tools like ChatGPT and marketing automation.

LCP measures how quickly the largest visible element loads on a webpage. It's a Core Web Vital that directly impacts user experience and SEO rankings.

Latency is the delay between a request and response in ad tech systems, critical for real-time bidding and user experience.

A high-dimensional mathematical space where AI models compress and represent complex data patterns in simplified, learnable forms.