Marketing & Advertising Glossary

A private marketplace (PMP) is an exclusive, invitation-only auction where publishers offer premium ad inventory to selected advertisers at negotiated prices.

The integration of branded products or services into TV programmes and films as part of the narrative, rather than traditional advertising.

Automated buying and selling of audio ad inventory in real-time, enabling precise targeting across streaming platforms, podcasts, and digital radio.

The automated purchase of digital advertising inventory in real-time using algorithms and data to target specific audiences.

Automated buying and selling of digital out-of-home advertising inventory in real-time, using algorithmic targeting and data-driven decision making.

A direct media buying agreement where an advertiser reserves guaranteed ad inventory at a fixed price, combining programmatic efficiency with traditional guaran

Automated buying and selling of TV ad inventory in real-time using data and algorithms, replacing traditional manual negotiation.

A web application that combines the best of websites and native apps, delivering fast, reliable performance and offline functionality across all devices.

The practice of crafting precise instructions to AI tools to generate desired outputs for marketing and ad creation tasks.

A security vulnerability where malicious instructions bypass AI safeguards by manipulating how language models interpret user inputs.

Documentation provided by outdoor media owners confirming an advertisement was displayed on a specific poster or digital screen during an agreed campaign period

A Google algorithm score (1-10) rating ad relevance, landing page quality, and expected click-through rate. Higher scores improve ad placement and reduce costs.

Quantization is an AI optimization technique that reduces the precision of model weights to decrease file size and improve inference speed.

RAJAR is the official UK radio audience measurement system that tracks listening figures across commercial and BBC stations, essential for media planning and ad

A short, memorable musical composition or jingle used in radio advertising to enhance brand recall and create emotional connection with listeners.

Reach and frequency are two core metrics measuring how many people hear your radio ad (reach) and how often they hear it (frequency).

A mobile promotional tour where radio stations broadcast live from different venues across the UK, combining on-air content with in-person brand activations and

A radio advertising format where brands attach their name to specific programmes or segments, building association with content and audiences.

A rate card is a document listing media outlet prices and specifications for advertising placements and packages.

Rate limiting controls how many requests an application can make to an API within a specific time period to prevent overload.

The total number of unique individuals exposed to an out-of-home advertisement during a specific campaign period.

Reach is the total number of unique people seeing your content; impressions are the total number of times content is displayed, regardless of uniqueness.

An automated auction system where advertisers bid in real-time for individual ad impressions, with winning bids displayed instantly to users.

Real-time bidding is an automated auction process where advertisers bid on individual ad impressions instantly as they become available.

The tendency for audiences to recall cinema ads seen recently more vividly than older exposures, influencing campaign timing and frequency strategies.

An AI system that predicts and suggests products, content, or ads most likely to interest individual users based on their behaviour and preferences.

A print advertising technique that delivers different creative versions to specific geographic regions within a single publication issue, enabling localised mes

A machine learning technique where AI models are trained using human feedback to improve accuracy, safety, and relevance in marketing applications.

Responsible AI refers to the ethical development and deployment of artificial intelligence systems that are transparent, fair, and accountable in advertising and media buying.

A web design approach that automatically adjusts layout and content to fit any screen size, from mobile phones to desktop monitors.