Marketing & Advertising Glossary

The final date by which print advertising copy and creative materials must be submitted to a publisher or media owner to meet publication deadlines.

A broadcast scheduling technique where multiple TV ad versions rotate across time slots to maximise reach and prevent viewer fatigue.

A radio advertising technique where different versions of the same ad creative are broadcast to test messaging, offers, or audience targeting effectiveness.

Google's key metrics measuring page experience: loading speed, interactivity, and visual stability. They impact search rankings and user experience.

The cost incurred for each customer action completed, such as a purchase or sign-up. CPA is a performance-based metric that ties spending directly to measurable

CPA is an advertising pricing model where you pay only when a user completes a specific action, such as a purchase, sign-up, or download.

Cost Per Admission (CPA) measures cinema advertising efficiency by dividing total campaign spend by the number of cinema tickets sold during the campaign period

Cost Per Click (CPC) is the amount you pay each time a user clicks on your paid advertisement, commonly used in search and display campaigns.

CPC is the amount you pay each time someone clicks on your online ad. It's a key metric for measuring the cost-efficiency of your advertising campaigns.

Cost Per Lead (CPL) is the average amount spent on advertising to acquire one qualified lead. It's a key performance metric for demand generation campaigns.

The cost of reaching one rating point among a target audience on TV. A key metric for comparing broadcast media efficiency across channels and dayparts.

Cost Per Thousand is the price paid for every 1,000 audio impressions or listener exposures, commonly used to benchmark radio and podcast advertising efficiency

Cost Per Thousand (CPT) measures the price of print advertising per 1,000 impressions, helping agencies compare efficiency across publications.

A video advertising metric where you pay only when viewers watch a video to completion or for 10 seconds, whichever comes first.

The percentage of a target audience exposed to an OOH campaign at least once during a specified period, measured through audience reach metrics.

A promotional item physically attached to a magazine cover, such as a CD, DVD, sample, or gift. Used to drive newsstand appeal and subscription uptake.

Crawl budget is the number of pages search engines will crawl on your site within a given timeframe. Optimising it ensures important pages get indexed.

Crawl depth measures how far into a website's structure search engine bots can navigate before resources are exhausted or links become inaccessible.

A strategic document that outlines campaign objectives, target audience, messaging, and creative direction to guide designers and copywriters in developing mark

The overarching creative idea that guides all visual and messaging elements of a marketing campaign, ensuring consistency across channels.

A metric measuring how worn-out audiences become with repeated exposure to the same creative assets, leading to declining engagement on social platforms.

The creator economy describes independent content creators who monetise their audiences directly through sponsorships, subscriptions, and branded partnerships,

Audio advertising strategy that reaches audiences across multiple platforms including streaming services, podcasts, radio, and social media simultaneously.

A cinema advertising format where ads play across multiple screens in a multiplex venue, maximising reach within a single location during a single visit window.

A Core Web Vital measuring unexpected layout shifts on web pages. Lower scores improve user experience and SEO rankings.

A targeted audience segment created from your own customer data, enabling precise ad delivery to people who've already engaged with your brand.

A Meta Ads feature that tracks specific user actions beyond standard events, enabling precise measurement of campaign performance against your unique business g

The total profit a business expects from a customer throughout their entire relationship. CLV helps prioritise high-value customers and guides marketing spend d

AI technology that automatically groups customers into distinct segments based on behavior, demographics, and preferences for targeted marketing.

Email authentication protocols that verify sender identity and prevent spoofing. Essential for protecting brand reputation and email deliverability in UK market