Marketing & Advertising Glossary

A visual diagram that organises related blog topics hierarchically, helping content teams plan interconnected articles and improve SEO through internal linking

UI Design shapes how users interact with landing pages, combining visual hierarchy, navigation and usability to drive conversions and engagement.

UI/UX Design combines user interface and user experience design to create landing pages that are visually appealing, intuitive, and optimised for conversions.

Vector graphics use mathematical formulas to create scalable images, while raster uses pixels. Each suits different campaign needs.

Content designed to spread rapidly across social networks through organic sharing. Viral content generates massive reach with minimal paid promotion.

WCAG standards ensure websites are usable by everyone, including people with disabilities. Meeting these guidelines improves user experience and legal complianc

Modern image formats that compress files better than JPEG/PNG, reducing page load times and improving Core Web Vitals for landing pages.

An XML file that lists all pages on your website, helping search engines discover and crawl your content more efficiently for better indexing.

Search results that answer user queries directly on the search engine results page, without requiring a click to another website.