Marketing & Advertising Glossary

Advertising displays positioned in train stations to reach commuters and travellers. High-traffic format offering consistent daily exposure to engaged audiences

Advertising placed on or within public transport vehicles and stations, reaching commuters during their daily journeys across the UK.

A broadcast compliance document confirming an advertisement has been transmitted on TV at the scheduled time and date, serving as proof of delivery for media bu

The final dimensions of a printed product after trimming excess paper. Critical for design planning and print production specifications.

A standard booking and measurement period in UK out-of-home advertising where campaigns run for 14 consecutive days, used for planning, reporting, and cost calc

The printable area of a page where content can appear, excluding margins and bleed. Critical for print layout planning and design specifications.

Upfront buying is purchasing TV advertising inventory in advance, typically months before broadcast, often at negotiated rates during the annual upfront market.

Advertising placed within on-demand video content, allowing viewers to see ads while watching programmes on their schedule rather than live broadcast.

A metric adjusting outdoor advertising impressions by actual visibility, accounting for factors like viewing angle, obstruction, and dwell time to reflect real

Large-format billboard advertisements integrated into urban architecture, typically on building facades or structures. A premium OOH format offering high visibi

The number of unique radio listeners reached at least once during a single week. A key metric for measuring radio campaign frequency and audience size.