Marketing & Advertising Glossary

A radio advertising strategy delivering multiple related messages to the same listener across sequential time slots or programmes, building narrative or reinfor

A pricing discount offered by print publishers when advertisers commit to running multiple ads across a publication series or campaign period.

Share of Listening measures the percentage of total listening time a radio station or audio platform captures within a target audience during a specified period

The percentage of time a specific creative occupies a digital out-of-home screen during a set scheduling period, determining visibility and campaign reach.

Share of Voice in OOH measures your brand's advertising presence relative to competitors across outdoor media channels.

Share of Voice (SoV) measures your brand's advertising presence as a percentage of total category advertising spend in a given market or time period.

A mid-tier cinema advertising package offering moderate screen time and frequency at competitive rates, positioned between standard and premium cinema placement

The percentage of listeners who skip or fast-forward through an audio ad before it completes. A key metric for measuring ad engagement and campaign effectivenes

A premium newspaper advertising position where an advertiser's ad appears alone on a page or section, without competing ads nearby.

Audio branding through distinctive sonic signatures – jingles, sound logos, or musical motifs – that create instant brand recognition in radio, podcasts, and digita

A short on-air sequence that identifies a TV programme's sponsor, typically 5-10 seconds long. Broadcast between programmes or at natural breaks within content.

A short, targeted radio advertisement aired between programmes or during station breaks. Spot ads are typically 15-60 seconds and bought on a per-placement basi

The duration of an advertisement displayed on a digital out-of-home (DOOH) screen, typically ranging from 5 to 60 seconds, determining visibility and impact.

An additional cost charged by broadcasters when ads run in non-standard lengths, typically outside the standard 10, 20, 30, or 60-second slots.

The cost to run a single radio advertisement during a specific time slot, typically quoted per 30-second spot and varying by station, daypart, and audience size

The minimum time gap required between consecutive radio advertisements for the same advertiser to comply with broadcast regulations and maintain listener experi

Spotify's programmatic advertising platform enabling brands to reach millions of listeners through audio ads on music streaming. Includes display, audio, and vi

Cinema ad formats split into Standard (flat screen) and Premium (large format like IMAX), offering different reach, impact and pricing tiers for broadcasters.

The average cost per 30-second spot across a TV station's schedule, calculated by dividing total airtime revenue by total ad inventory sold.

A radio advertising strategy where a single advertiser dominates airtime across multiple dayparts on one station, maximizing brand presence and frequency.

Audio advertisements delivered through streaming platforms like Spotify, Apple Music and podcasts. They reach listeners during music playback or podcast episode

Street furniture advertising uses public structures like bus shelters, phone boxes, and benches to display ads in high-footfall locations across UK towns and ci

TV Cost Per Thousand (CPM) measures the cost of reaching 1,000 viewers on television, helping agencies compare efficiency across channels and campaigns.

Reach measures how many people see your TV ad; frequency measures how often they see it. Both are essential metrics for planning effective broadcast campaigns.

A short commercial advertisement broadcast on television, typically ranging from 10 to 60 seconds, designed to reach viewers during scheduled programming.

The actual number of TVRs (Television Ratings) delivered by a media plan compared to the target agreed with a client.

A metric measuring TV ad impressions against a specific target audience, expressed as a percentage of that population reached per broadcast spot.

A Television Rating Point (TVR) measures the percentage of a target audience watching a specific TV channel at a given time, expressed as a single percentage po

Total Hours is the cumulative amount of airtime a radio station broadcasts annually, used to calculate advertising rates and audience reach in media planning.

Advertising placed in industry-specific publications targeting professionals within particular sectors. A targeted channel for B2B marketing and lead generation