Marketing & Advertising Glossary

Impressions measure the number of times an out-of-home advertisement is seen by an audience member.

When a TV campaign delivers more or fewer ad impressions than contracted, affecting campaign performance and billing reconciliation.

Independent verification of outdoor advertising panel locations, specifications and audience metrics to ensure media buying accuracy and campaign effectiveness.

Peak times are high-viewership TV slots (typically 19:00-22:30) commanding premium rates, while off-peak offers cheaper airtime during lower-audience periods.

A detailed report documenting when and how many times an out-of-home advertisement was displayed on digital screens during a contracted campaign period.

Audio advertising delivered within podcast episodes, ranging from host-read sponsorships to programmatic insertion. A growing channel for reaching engaged audie

The contracted duration for which an out-of-home advertisement remains displayed on a billboard, transit site, or digital screen.

Advertising content shown in cinemas before the main feature film begins, reaching audiences during high-attention moments before screenings.

Audio advertisements played before podcast episodes begin. Pre-roll ads are typically 15-30 seconds and appear before the main content starts.

The integration of branded products or services into TV programmes and films as part of the narrative, rather than traditional advertising.

Automated buying and selling of audio ad inventory in real-time, enabling precise targeting across streaming platforms, podcasts, and digital radio.

The automated purchase of digital advertising inventory in real-time using algorithms and data to target specific audiences.

Automated buying and selling of digital out-of-home advertising inventory in real-time, using algorithmic targeting and data-driven decision making.

Automated buying and selling of TV ad inventory in real-time using data and algorithms, replacing traditional manual negotiation.

Documentation provided by outdoor media owners confirming an advertisement was displayed on a specific poster or digital screen during an agreed campaign period

A short, memorable musical composition or jingle used in radio advertising to enhance brand recall and create emotional connection with listeners.

Reach and frequency are two core metrics measuring how many people hear your radio ad (reach) and how often they hear it (frequency).

A mobile promotional tour where radio stations broadcast live from different venues across the UK, combining on-air content with in-person brand activations and

A radio advertising format where brands attach their name to specific programmes or segments, building association with content and audiences.

The total number of unique individuals exposed to an out-of-home advertisement during a specific campaign period.

Real-time bidding is an automated auction process where advertisers bid on individual ad impressions instantly as they become available.

The tendency for audiences to recall cinema ads seen recently more vividly than older exposures, influencing campaign timing and frequency strategies.

A print advertising technique that delivers different creative versions to specific geographic regions within a single publication issue, enabling localised mes

Advertising space in UK shopping centres and retail destinations, targeting consumers during shopping trips. High-traffic, location-based OOH format ideal for f

The right-hand page of a newspaper spread, traditionally commanding premium advertising rates due to higher reader engagement and visibility.

Large advertisements displayed on billboards positioned along roadsides and highways to reach drivers and passengers in transit.

Run of Paper (ROP) is a newspaper advertising placement where your ad appears anywhere within the publication at the publisher's discretion, typically at a lowe

Run of Week (ROW) is a radio advertising package where your ads are scheduled across an entire week at the station's discretion, offering lower costs than fixed

The scatter market is the TV advertising inventory sold on a spot basis close to air date, offering flexibility but typically at premium rates compared to upfro

Advertising delivered to viewers on a secondary device while they watch TV, typically targeting their smartphones or tablets to drive engagement and response.