Marketing & Advertising Glossary

An ad read by a podcast host in their own voice during the show, creating authentic endorsement that feels like a personal recommendation to listeners.

Premium cinema advertising on IMAX screens, offering immersive large-format visuals that command higher engagement and brand recall than standard multiplex plac

Advertising in independent cinemas and smaller cinema chains outside major multiplexes, offering targeted reach to niche audiences with premium brand positionin

Premium newspaper advertising placement surrounded by publication content on all sides, commanding higher rates due to increased visibility and reader engagement.

A KDM is an encrypted file that authorises cinema projection of a specific film for a defined time period and venue, essential for digital cinema security.

Dynamic advertising displayed on LED screens in public spaces, offering high-impact visual messaging with real-time content flexibility and precise targeting ca

A metric measuring the probability that a target audience will see an out-of-home advertisement based on location, timing, and foot traffic patterns.

Traditional TV advertising delivered in real-time through scheduled broadcast slots on terrestrial, satellite, or cable channels. Viewers watch ads at predeterm

Linear TV is traditional television broadcast where ads air at scheduled times across channels, reaching mass audiences in real-time.

The percentage of listeners who continue listening to a radio or audio ad through to completion, measuring engagement and ad effectiveness.

Advertising on London Underground trains, platforms and stations. Reaches millions of commuters daily across the capital's extensive rail network.

The duration of a complete advertising sequence on a digital out-of-home (DOOH) screen before it repeats. Typically ranges from 10-60 seconds depending on inven

A promotional item or advertisement physically inserted loose between magazine pages, rather than bound or glued into the publication.

Macro spots are longer TV advertisements (10-60 seconds), whilst micro spots are brief placements (1-5 seconds). Each serves different campaign objectives and b

A free replacement broadcast or advertising spot offered by a TV station when an originally scheduled ad fails to air or underperforms.

The masthead is the section of a newspaper or magazine that displays the publication's name, logo, and key publication information, typically appearing on the fro

Technical specifications for print advertisements including dimensions, resolution, and file formats required by publishers for correct production and placement

A comprehensive marketing document that publishers provide to advertisers, detailing audience demographics, circulation figures, advertising rates, and availabl

Advertisement placed in the middle of a podcast episode, typically between 15-60 seconds. Mid-roll ads reach engaged listeners at optimal attention points durin

Advertising displayed on vehicles that move through populated areas, providing dynamic, high-reach out-of-home exposure across UK cities and towns.

Pricing structure for print advertising where mono (black & white) rates are lower than full colour rates, reflecting production costs and perceived premium val

Audio targeting that places ads based on listener mood, emotional state, or contextual listening situation rather than demographics alone.

Advertising across multiple cinema screens or multiplex venues simultaneously, reaching audiences at scale across different locations and showtimes.

Paid content designed to blend seamlessly with publication content, matching the form and function of the platform where it appears.

Paid content in print publications designed to match journalistic style, blending advertising with journalism to engage readers naturally.

The number of copies of a publication actually distributed and read, excluding returns and unsold copies. A key metric for calculating print media reach.

Net Coverage (OOH) measures the percentage of a target audience reached by an out-of-home campaign at least once, excluding duplicated exposures across multiple

The date a print publication becomes available for public purchase at newsagents, supermarkets and other retail outlets.

The number of times an individual has a chance to see an out-of-home advertisement during a specific campaign period or timeframe.

Optimised CPT (Cost Per Thousand) is a TV pricing model where advertisers pay based on actual viewership data rather than standard rate cards, enabling more eff