Marketing & Advertising Glossary

A specific time period within a broadcast day, used to target audiences by their viewing habits and behaviour patterns.

Programmatic advertising delivered through digital audio platforms, including streaming services, podcasts, and online radio. Reaches audiences during commutes

Digital cinema uses projection technology to display ads and content in cinemas, offering high-impact visual experiences to captive audiences during commercial

Digital Out-of-Home (DOOH) is advertising displayed on digital screens in public spaces like train stations, high streets, and shopping centres, offering dynami

Paid advertisements placed in physical newspapers, magazines, and trade publications to reach targeted print audiences and build brand awareness.

A Double Page Spread is an advertisement or feature that spans across two facing pages in a newspaper, creating a single large visual impact.

Download and stream are two distinct methods for podcast consumption, affecting listener engagement metrics, ad delivery, and campaign measurement strategies.

Peak radio listening periods during commute times, typically 06:00-09:00 and 16:00-19:00, when audiences are largest and advertising rates are highest.

The length of time a person spends viewing an out-of-home advertisement, measured in seconds. Critical for calculating campaign impact and audience engagement.

Technology that inserts targeted ads into podcast episodes at runtime, enabling personalized messaging to listeners without re-recording content.

Automated technology that personalizes ad creative in real-time based on user data, behavior, and context to improve campaign performance.

A small advertisement positioned near the masthead or contents page of a magazine, typically featuring a product or service announcement.

Placement of advertisements adjacent to specific editorial content in newspapers to align brand messaging with relevant article topics and audience context.

Experiential advertising creates immersive brand experiences that engage consumers physically and emotionally, moving beyond traditional passive viewing to acti

Immersive cinema advertising that engages audiences through multi-sensory experiences, transforming traditional screen time into memorable brand interactions.

Advertising space on the front or back cover of a newspaper or magazine, commanding premium rates due to high visibility and reader engagement.

Targeting cinema advertising to specific film genres to reach audiences with relevant messaging based on the type of film they're watching.

Fixed Spot places ads at specific times, while Run of Day (ROD) allows broadcasters to schedule ads flexibly within dayparts, offering different cost and contro

Illegal posting of advertisements on structures without permission. A high-risk practice that damages brand reputation and carries legal consequences in the UK.

The deadline by which print advertisements must be submitted to a publication for inclusion in a specific issue or edition.

Advertising in cinema foyers targets audiences before films begin, using posters, digital displays and promotional materials in high-traffic entrance areas.

The distribution of radio ad spots across multiple time slots to control how often the same audience hears your message within a set period.

Frequency measures how many times an individual is exposed to an out-of-home advertisement over a specific period.

A Full Page Ad (FPA) is a newspaper advertisement that occupies an entire page, providing maximum visibility and impact for premium brand messaging.

A gatefold ad is an oversized magazine advertisement that folds out beyond the publication's standard page dimensions, creating an immersive multi-page display.

A geographical boundary or zone used in out-of-home advertising to target specific locations and measure campaign performance across defined areas.

A premium cinema advertising placement that guarantees visibility during peak viewing times, typically shown before the main feature film begins.

The total number of potential exposures to an out-of-home advertisement, calculated by multiplying daily traffic by the number of days a campaign runs.

A cinema advertising guarantee where an advertiser secures a minimum number of ad impressions across specified cinemas during a set period.

A standardized PDF format designed for high-quality print production, ensuring colour accuracy and reliable file handoff between agencies and printers.