Marketing & Advertising Glossary

Standardised video advertising formats shown in UK cinemas before films, including pre-rolls, mid-rolls, and branded intervals with specific duration and placem

A compiled collection of cinema advertisements shown before feature films. Cinema ad reels group multiple brands' ads into a single playback sequence for theatr

Advertising delivered on cinema screens before, during or after film screenings. A high-impact channel reaching engaged audiences in a premium environment.

Targeting cinema audiences based on demographics, behaviours, and viewing habits to deliver ads to specific viewer segments before films.

The strategic process of developing and scheduling cinema advertising campaigns, including audience targeting, venue selection, and creative placement across ci

Strategic planning and buying of advertising space in UK cinemas, involving audience analysis, screen selection, and campaign timing to reach viewers during fil

The total audience size or number of people exposed to cinema advertising across a specific venue, circuit, or campaign period.

Advertising displayed on cinema screens before, during or after films. A premium channel for reaching engaged audiences in a captive viewing environment.

Cinema sponsorship involves brands partnering with cinemas or film distributors to gain visibility before, during or after screenings through advertising placem

Cinema advertising delivers brand messages on the big screen to captive audiences, while TV reaches viewers at home. Each channel offers distinct targeting, imp

Circulation measures physical copies distributed; readership counts total people who see the publication. Both metrics matter for print media planning and ROI.

Classified advertising is paid listings in newspapers, magazines and online platforms organised by category. Common in UK media for property, jobs, and automoti

A unit of newspaper advertising space measuring one column width by one inch deep. Used to price and sell print ad inventory in UK publications.

The total amount of advertising time available within a TV broadcast schedule, typically measured in seconds. Determines how many ads can be placed during a pro

Paid audio advertisements broadcast on UK commercial radio stations during programming breaks. A cost-effective channel for reaching local and national audience

A visual display ad that accompanies audio content, syncing with radio or streaming audio to provide complementary branding or messaging alongside the audio exp

Connected TV (CTV) refers to internet-connected television devices that stream digital content, enabling targeted advertising beyond traditional broadcast chann

Connected TV (CTV) is internet-enabled television that delivers targeted video ads to viewers watching streaming content on smart devices.

The process of updating creative content on outdoor advertising displays, allowing advertisers to refresh messaging without changing the physical panel or locat

The final date by which print advertising copy and creative materials must be submitted to a publisher or media owner to meet publication deadlines.

A broadcast scheduling technique where multiple TV ad versions rotate across time slots to maximise reach and prevent viewer fatigue.

A radio advertising technique where different versions of the same ad creative are broadcast to test messaging, offers, or audience targeting effectiveness.

Cost Per Admission (CPA) measures cinema advertising efficiency by dividing total campaign spend by the number of cinema tickets sold during the campaign period

The cost of reaching one rating point among a target audience on TV. A key metric for comparing broadcast media efficiency across channels and dayparts.

Cost Per Thousand is the price paid for every 1,000 audio impressions or listener exposures, commonly used to benchmark radio and podcast advertising efficiency

Cost Per Thousand (CPT) measures the price of print advertising per 1,000 impressions, helping agencies compare efficiency across publications.

The percentage of a target audience exposed to an OOH campaign at least once during a specified period, measured through audience reach metrics.

A promotional item physically attached to a magazine cover, such as a CD, DVD, sample, or gift. Used to drive newsstand appeal and subscription uptake.

Audio advertising strategy that reaches audiences across multiple platforms including streaming services, podcasts, radio, and social media simultaneously.

A cinema advertising format where ads play across multiple screens in a multiplex venue, maximising reach within a single location during a single visit window.