Marketing & Advertising Glossary
From CPM to programmatic, every term in advertising and media buying explained in plain English.
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Time to First Byte (TTFB)
Web AnalyticsTime to First Byte (TTFB) measures the time between requesting a webpage and receiving the first data from the server. It's a critical metric for website perfor
UTM Parameters
TrackingURL parameters that track campaign performance by tagging links with source, medium, and campaign data for analysis in Google Analytics.
User Engagement
Web AnalyticsUser engagement measures how actively visitors interact with your website or app, including clicks, time spent, and actions taken.