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PAMCo
PAMCo is the independent body that measures print and digital media audiences across the UK, replacing ABC.
Server-Side Tracking
Server-side tracking records user behaviour through your servers rather than the user's browser, offering improved data accuracy and privacy compliance.
Conversion API (CAPI)
Server-side tracking tool that sends customer actions directly to ad platforms, improving conversion measurement and campaign performance.
Landing Page Optimisation
The process of improving landing page design, copy and functionality to increase conversion rates and maximise ROI from paid media campaigns.
Recency Effect (Cinema)
The tendency for audiences to recall cinema ads seen recently more vividly than older exposures, influencing campaign timing and frequency strategies.
Viewability
The percentage of ad impressions that are actually visible to users on screen. A key metric for measuring campaign effectiveness and ensuring media spend delive
Brand Voice
The distinctive personality and tone a brand uses in all communications, creating consistency and recognition across every customer touchpoint.
Consent Management Platform (CMP)
Software that manages user consent for cookies and tracking across websites, ensuring compliance with UK GDPR and PECR regulations.
eCPM
eCPM (effective cost per thousand impressions) measures the revenue generated per 1,000 ad impressions, helping publishers and advertisers optimise campaign pro
Demand-Side Platform (DSP)
A software platform that enables advertisers to programmatically purchase digital ad inventory across multiple exchanges and publishers in real-time.
DKIM / SPF / DMARC
Email authentication protocols that verify sender identity and prevent spoofing. Essential for protecting brand reputation and email deliverability in UK market
Cookie Consent
Permission obtained from website visitors before collecting data via cookies, required under UK GDPR and PECR regulations for lawful tracking.
Radio Jingle
A short, memorable musical composition or jingle used in radio advertising to enhance brand recall and create emotional connection with listeners.
Sonic Branding
Audio branding through distinctive sonic signatures – jingles, sound logos, or musical motifs – that create instant brand recognition in radio, podcasts, and digita
BARB Ratings
BARB Ratings measure TV audience size and demographics across UK households, providing the currency for broadcast media buying and planning decisions.
Cost Per Acquisition (CPA)
The cost incurred for each customer action completed, such as a purchase or sign-up. CPA is a performance-based metric that ties spending directly to measurable
Experiential Cinema
Immersive cinema advertising that engages audiences through multi-sensory experiences, transforming traditional screen time into memorable brand interactions.
Cinema Advertising
Advertising delivered on cinema screens before, during or after film screenings. A high-impact channel reaching engaged audiences in a premium environment.
Dwell Time (OOH)
The length of time a person spends viewing an out-of-home advertisement, measured in seconds. Critical for calculating campaign impact and audience engagement.
Digital Out-of-Home (DOOH)
Digital Out-of-Home (DOOH) is advertising displayed on digital screens in public spaces like train stations, high streets, and shopping centres, offering dynami