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Frequency Distribution (Radio)
The distribution of radio ad spots across multiple time slots to control how often the same audience hears your message within a set period.
First-Party Data
Data collected directly from your own customers and website visitors, which you own and control. First-party data is becoming essential as third-party cookies p
Retargeting
Retargeting shows ads to users who've previously visited your website or engaged with your brand, keeping you top-of-mind as they browse elsewhere online.
Social Media Audit
A comprehensive review of your social media presence, channels and performance metrics to identify strengths, weaknesses and opportunities for improvement.
Social Media Analytics
The measurement and analysis of performance data from social media campaigns, including engagement, reach, conversions, and audience insights to optimise market
Net Coverage (OOH)
Net Coverage (OOH) measures the percentage of a target audience reached by an out-of-home campaign at least once, excluding duplicated exposures across multiple
Spot Rate (Radio)
The cost to run a single radio advertisement during a specific time slot, typically quoted per 30-second spot and varying by station, daypart, and audience size
Podcast Advertising
Audio advertising delivered within podcast episodes, ranging from host-read sponsorships to programmatic insertion. A growing channel for reaching engaged audie
Captive Audience
A cinema audience unable to leave during advertising, creating guaranteed exposure for brands. A premium captive environment with high engagement potential.
LED Screen Advertising
Dynamic advertising displayed on LED screens in public spaces, offering high-impact visual messaging with real-time content flexibility and precise targeting ca
Share of Voice (OOH)
Share of Voice in OOH measures your brand's advertising presence relative to competitors across outdoor media channels.
Proof of Posting
Documentation provided by outdoor media owners confirming an advertisement was displayed on a specific poster or digital screen during an agreed campaign period
Private Marketplace (PMP)
A private marketplace (PMP) is an exclusive, invitation-only auction where publishers offer premium ad inventory to selected advertisers at negotiated prices.
Right-Hand Page (RHP)
The right-hand page of a newspaper spread, traditionally commanding premium advertising rates due to higher reader engagement and visibility.
Share of Voice (TV)
Share of Voice (SoV) measures your brand's advertising presence as a percentage of total category advertising spend in a given market or time period.
Website Cookie
A small data file stored on a user's browser that tracks online behaviour and preferences. Essential for digital advertising, analytics, and personalisation in
Content Security Policy (CSP)
A browser security standard that prevents unauthorised scripts and content from loading on web pages, protecting user data and reducing ad fraud risk.
UTM Parameters
URL parameters that track campaign performance by tagging links with source, medium, and campaign data for analysis in Google Analytics.
Meta Tags
HTML code snippets that provide metadata about a webpage to search engines and browsers, controlling how pages appear in search results and on social media.
Product Placement
The integration of branded products or services into TV programmes and films as part of the narrative, rather than traditional advertising.