Search
Ad Fraud
Ad fraud involves fraudulent activities that deceive advertisers about ad delivery, visibility, or audience engagement, resulting in wasted media spend.
Real-Time Bidding (RTB)
An automated auction system where advertisers bid in real-time for individual ad impressions, with winning bids displayed instantly to users.
Social Media ROI
The measurable return generated from social media marketing activities, calculated by comparing revenue or conversions gained against spend and resources invest
Brand Collateral
All the visual and written materials that represent a brand consistently across touchpoints – from logos and typography to tone of voice and imagery guidelines.
Cost Per Lead (CPL)
Cost Per Lead (CPL) is the average amount spent on advertising to acquire one qualified lead. It's a key performance metric for demand generation campaigns.
Quality Score
A Google algorithm score (1-10) rating ad relevance, landing page quality, and expected click-through rate. Higher scores improve ad placement and reduce costs.
Train Station Advertising
Advertising displays positioned in train stations to reach commuters and travellers. High-traffic format offering consistent daily exposure to engaged audiences
Banner Blindness
The tendency for users to ignore or overlook banner advertisements on web pages, treating them as visual clutter rather than content worth engaging with.
Supply-Side Platform (SSP)
A technology platform that helps publishers and content owners sell their advertising inventory automatically to buyers, maximising revenue through real-time bi
Enhanced Conversions
A Google Ads tracking method that uses first-party data to match offline and online conversions, improving campaign measurement accuracy.
Click Fraud
Fraudulent clicks on digital ads generated by bots or humans to artificially inflate campaign metrics and drain advertiser budgets without genuine user intent.
Conversion Tracking
Conversion tracking measures when users complete desired actions on your website, from purchases to form submissions, enabling data-driven campaign optimisation
Mobile Billboard
Advertising displayed on vehicles that move through populated areas, providing dynamic, high-reach out-of-home exposure across UK cities and towns.
Win Rate
Win rate measures the percentage of pitches, bids or campaigns your agency successfully wins against competitors.
Pixel Fire
Pixel Fire is a real-time bidding platform and ad exchange that enables programmatic buying and selling of display inventory across multiple publishers.
Contextual Targeting
Displaying ads based on page content, keywords and context rather than user behaviour. Reaches audiences without relying on personal data tracking.
Social Sentiment Analysis
The process of monitoring and analysing public conversations about your brand, products, or campaigns across social media to understand audience perception and
Brand Lift Study (Social)
A measurement study that quantifies changes in brand perception and consumer attitudes resulting from social media advertising campaigns.
Cumulative Layout Shift (CLS)
A Core Web Vital measuring unexpected layout shifts on web pages. Lower scores improve user experience and SEO rankings.
Lookalike Audience
An audience segment created by ad platforms to target people similar to your existing customers, based on shared characteristics and behaviours.