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Interaction to Next Paint (INP)
Interaction to Next Paint (INP) measures how quickly a webpage responds to user interactions like clicks or taps, affecting perceived performance and user exper
Page Speed Optimisation
The process of improving how quickly a website loads by reducing file sizes, optimizing code, and enhancing server performance to improve user experience and se
Ad Fatigue
Ad fatigue occurs when audiences become desensitised to repeated ad creative, leading to declining engagement, click-through rates, and campaign effectiveness o
Experiential Advertising
Experiential advertising creates immersive brand experiences that engage consumers physically and emotionally, moving beyond traditional passive viewing to acti
Roadside Advertising
Large advertisements displayed on billboards positioned along roadsides and highways to reach drivers and passengers in transit.
Programmatic DOOH
Automated buying and selling of digital out-of-home advertising inventory in real-time, using algorithmic targeting and data-driven decision making.
Transit Advertising
Advertising placed on or within public transport vehicles and stations, reaching commuters during their daily journeys across the UK.
TV Spot
A short commercial advertisement broadcast on television, typically ranging from 10 to 60 seconds, designed to reach viewers during scheduled programming.
SKAdNetwork (SKAN)
Apple's privacy-focused attribution framework that measures app install campaigns without tracking individual users across apps.
Film Classification (BBFC Rating)
The BBFC rating system classifies films and video content by age suitability in the UK, ranging from U to 18, legally restricting cinema and retail distribution
Digital Cinema
Digital cinema uses projection technology to display ads and content in cinemas, offering high-impact visual experiences to captive audiences during commercial
6-Sheet Poster
A 6-sheet poster is a standard outdoor advertising format measuring 1.2m x 1.8m, commonly used on high streets and local transport hubs across the UK.
Digital Audio Advertising
Programmatic advertising delivered through digital audio platforms, including streaming services, podcasts, and online radio. Reaches audiences during commutes
Branded Podcast
A podcast series created and funded by a brand to build audience engagement, tell company stories, and establish thought leadership whilst maintaining publication
Fill Rate
The percentage of available ad inventory that was successfully sold and displayed. A key metric indicating how effectively publisher inventory is monetised.
Header Bidding
A programmatic advertising technique where publishers offer ad inventory to multiple demand sources simultaneously before making server-side decisions, increasi
Column Inch
A unit of newspaper advertising space measuring one column width by one inch deep. Used to price and sell print ad inventory in UK publications.
Incrementality Testing
A testing methodology that isolates the incremental impact of a specific marketing campaign by comparing user behaviour with and without exposure to that campai
Cross-Track (Cinema & TV)
A cinema advertising format where ads play across multiple screens in a multiplex venue, maximising reach within a single location during a single visit window.
Brand Safety
Brand safety ensures adverts appear alongside appropriate content, protecting brand reputation and advertiser investment in UK media channels.