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Streaming Audio Ads
Audio advertisements delivered through streaming platforms like Spotify, Apple Music and podcasts. They reach listeners during music playback or podcast episode
Radio Sponsorship
A radio advertising format where brands attach their name to specific programmes or segments, building association with content and audiences.
Mid-Roll (Audio)
Advertisement placed in the middle of a podcast episode, typically between 15-60 seconds. Mid-roll ads reach engaged listeners at optimal attention points durin
Host-Read Ad
An ad read by a podcast host in their own voice during the show, creating authentic endorsement that feels like a personal recommendation to listeners.
Deal ID
A unique identifier assigned to a media buying agreement between an advertiser and publisher, streamlining trafficking and performance tracking.
VPAID Tag
A JavaScript tag that enables interactive video ads to communicate with ad servers, allowing real-time tracking and dynamic creative control during playback.
First-Price vs Second-Price Auction
Two auction models determining ad prices: first-price means winning bidders pay their full bid, while second-price means they pay the next highest bid.
Supply Path Optimisation (SPO)
A programmatic strategy that identifies and prioritises the most efficient digital advertising paths to reach target audiences, reducing waste and improving ROI
Island Position
Premium newspaper advertising placement surrounded by publication content on all sides, commanding higher rates due to increased visibility and reader engagement.
Series Discount
A pricing discount offered by print publishers when advertisers commit to running multiple ads across a publication series or campaign period.
Type Area
The printable area of a page where content can appear, excluding margins and bleed. Critical for print layout planning and design specifications.
Mechanical Data (Print)
Technical specifications for print advertisements including dimensions, resolution, and file formats required by publishers for correct production and placement
Bound Insert
An advertising insert physically bound into the spine of a magazine during production, travelling with every copy to ensure guaranteed distribution and high vis
Target Audience Rating Point (TARP)
A metric measuring TV ad impressions against a specific target audience, expressed as a percentage of that population reached per broadcast spot.
Cost Per Rating Point (CPRP)
The cost of reaching one rating point among a target audience on TV. A key metric for comparing broadcast media efficiency across channels and dayparts.
Sponsorship Ident
A short on-air sequence that identifies a TV programme's sponsor, typically 5-10 seconds long. Broadcast between programmes or at natural breaks within content.
Television Rating Point (TVR)
A Television Rating Point (TVR) measures the percentage of a target audience watching a specific TV channel at a given time, expressed as a single percentage po
Affinity Audience
An audience segment of users who demonstrate interest in specific topics, brands or categories based on their online behaviour, without necessarily having purch
IMAX Advertising
Premium cinema advertising on IMAX screens, offering immersive large-format visuals that command higher engagement and brand recall than standard multiplex plac
Copy Change (OOH)
The process of updating creative content on outdoor advertising displays, allowing advertisers to refresh messaging without changing the physical panel or locat